iRubric: Ethos, Logos, Pathos Commercial Project rubric

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Ethos, Logos, Pathos Commercial Project Ethos, Logos, Pathos Commercial Project Rubric Code: RB8AWX By ir407teach Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Enter rubric titleEthos, Logos, Pat
	Unsatisfactory 1 pts	Good 2 pts	Exceptional 3 pts
Professionalism/ Overall Quality	Unsatisfactory • Time requirement is not met<BR> • Lines are not memorized <BR> • Evidence of planning is not apparent<BR> • Overall quality (video, audio, grammatical, illustrations) is poor<BR> • Not entertaining	Good • Time requirement is met<BR> • Most lines are clearly memorized and clearly spoken<BR> • Well-planned and rehearsed<BR> • Overall quality (video, audio, grammatical, illustrations) satisfactory<BR> • Moderately entertaining	Exceptional • Time requirement is met<BR> • Lines are clearly memorized and clearly spoken<BR> • Clearly well-planned and rehearsed<BR> • Overall quality (video, audio, grammatical, illustrations) is flawless <BR> • Highly entertaining
Creativity and Originality	Unsatisfactory • Commercial idea is hackneyed/ unoriginal (has obviously been copied from somewhere else)	Good • Commercial idea is mostly original,but may be inspired in part by an outside influence	Exceptional • Commercial idea is fresh and never-before-seen <BR> •Stands out among other commercials
Understanding of Rhetorical Strateg	Unsatisfactory • Project does not demonstrate an understanding<BR> of the rhetorical elements<BR> • rhetorical strategies are minimally represented and analyzed<BR> • Rhetorical elements are minimally analyzed	Good • Project demonstrates a moderate understanding<BR> of the rhetorical elements<BR> • All rhetorical strategies are represented and analyzed<BR> • Each rhetorical element is analyzed for the commercial	Exceptional • Project demonstrates an obvious, insightful understanding<BR> of the rhetorical elements<BR> • All rhetorical strategies are clearly represented and analyzed<BR> • Each rhetorical element is analyzed completely<BR> and accurately for the commercial.
Enter Title	Unsatisfactory	Good	Exceptional
Enter Title	Unsatisfactory	Good	Exceptional