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Assessment Three: Feature 
Each student will write a 1500-2000 word feature article on a subject of their choice.
Rubric Code: RA4B2B
By fkmb046
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate

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  Insufficient

2 pts

Needs improvement

5 pts

Accomplished

8 pts

Exemplary

10 pts

Angle/lead
10 pts

Is the angle clearly defined? Is it developed throughout? Is your lead arresting? Does it make the reader want to read on?
Insufficient

Angle not clearly defined, lead does not set up the article. Angle not developed.
Needs improvement

Clear attempt to define angle, clear attempt to write a lead that sets up the article, but angle not fully developed.
Accomplished

Angle is clearly defined and developed throughout. The lead is strong and clear.
Exemplary

Angle is strong, appropriate, clearly defined. Lead is arresting and makes the reader want to read on.
Research
10 pts

Does the writer know their topic? Has the writer accessed a variety of sources? Is it referenced effectively? How many people were interviewed? Were they the best people to target? Any gaps?
Insufficient

Insufficient interviewees (one or less), lack of evidence of research. Poor referencing. Insufficient research notes.
Needs improvement

At least one valid interviewee, evidence of some research, clear attempt at correct referencing. Writer displays some, but inadequate knowledge of the topic. Some research notes provided.
Accomplished

Two or more valid interviewees. Research deployed well to support argument. Appropriate referencing, detailed research notes.
Exemplary

Three or more valid interviewees. A wide variety of research, well referenced. Detailed research notes, including interview transcripts.
Structure
10 pts

Does each par have a controlling idea? Are there smooth transitions and effective sign posting? Does it flow? Does the writer support with examples? Compare? Persuade? Define? Analyse? Is there a definite and satisfying conclusion? Has the writer deployed the best quotes to support their argument?
Insufficient

Scant evidence of controlling ideas throughout, no transitioning or signposting, few examples. Few quotes.
Needs improvement

Some pars show controlling ideas, some transitioning and sign posting, some useful quotes.
Accomplished

Each par has a controlling idea, good use of quotes throughout, strong signposting, strong conclusion.
Exemplary

Article flows effortlessly, each par has a controlling idea, quotes support and develop argument, conclusion moves story forward or brings is full circle.
Writing
10 pts

Is there an appropriate and consistent tone? Is the writing concise, clear? Are anecdotes used, if appropriate? Descriptive writing? Is there are an authorial voice? Consideration of target publication. No repetition.
Insufficient

Writing is inconsistent and lacks clarity. Sentences are grammatically incorrect. No anecdotes or colour. No authorial voice or consideration of target publication. Repetition.
Needs improvement

Some of the writing is clear and grammatically correct, some evidence of an authorial voice and consideration of target publication. Attempt made to use descriptive writing or anecdote. Some repetition.
Accomplished

Clear, consistent writing style. Appropriate tone for subject matter and targetted publication. Use of anecdotes or descriptive writing. No repetition.
Exemplary

Clear, consistent writing style, clear and appropriate tone, effective use of anecdote and descriptive writing, powerful authorial voice, clear consideration of target publication.
Presentation
10 pts

Is there accurate spelling, punctuation and grammar? Is the copy clean? Is the article double spaced with Times New Roman 12 font? Is the online version well laid out and easy to read? Within the word count limits? Could it be published as it is?
Insufficient

Incorrect formatting, multiple errors. No evidence of proof-reading. Under or over the word count limits.
Needs improvement

Acceptable presentation, but more than eight errors of spelling, punctuation or gramma, some evidence of proof reading, but insufficient.
Accomplished

Excellent presentation, minimal errors (three or less), evidence of proof reading.
Exemplary

No errors of spelling, punctuation or grammar, well proof read and excellent presentation. Publishable as is.



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