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News Release Assessment
Copy of Copy of Writing Assignments
This is a rubric for assessing news releases for an undergrad public relations course.
Rubric Code:
R83C7
By
bnixon
Ready to use
Public Rubric
Subject:
Communication
Type:
Writing
Grade Levels:
Undergraduate
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Criterion
EXPERT 100% WOW!
25 pts
MASTERED 85% GOOD
21 pts
MASTERY NOT YET REACHED
18 pts
POOR / OMITTED
0 pts
Organization & Structure
30 %
EXPERT 100% WOW!
*Structure & Organization of the release is clear and easy to follow.
*Inverted pyramid format used appropriately.
* Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.
*Sentences are short (no more than 25 words, usually).
*Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD
*Structure & Organization of the release is easy to follow.
*Inverted pyramid format used somewhat.
* Paragraph transitions are presented and maintain the flow throughout the paper.
MASTERY NOT YET REACHED
*Structure & Organization and structure detract from the message of the writer.
*Inverted pyramid format not used.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
Headline
10 %
EXPERT 100% WOW!
*Headline is catchy; makes reader want to jump right into story.
* Distills the essence of the news point of a story.
*Is positive and specific.
*Contains strong, active verbs and short, simple words.
MASTERED 85% GOOD
*Headline entices reader to go on to the lead to determine if the story is worth reading.
*Contains strong, active verbs and short, simple words.
MASTERY NOT YET REACHED
*Headline is mechanical.
*Headline is either too long or too short.
*Headline is vague (leaves reader wondering what the story is about).
POOR / OMITTED
Lead
20 %
EXPERT 100% WOW!
*Draws in the reader; makes reader want to read more.
*Is focused, short and memorable (one to three sentences max).
*Covers the most important of the 5Ws.
*Local angle addressed (WII-FM).
MASTERED 85% GOOD
*Covers several of the 5Ws.
*Lead is ho-hum; reader is not drawn in immediately.
*Local angle addressed (WII-FM).
MASTERY NOT YET REACHED
*Lead is cluttered or flabby.
*Lead exceeds three sentences.
*Lead is ho-hum; reader is not drawn in at all.
*Lead sounds mechanical (fill-in-the-blank).
*Leaves reader unsure WII-FM.
POOR / OMITTED
Format
10 %
EXPERT 100% WOW!
*Release follows
designated format guidelines.
*Release is the appropriate length as described for the assignment.
MASTERED 85% GOOD
*Release follows designated format guidelines.
*Release is under or over the word length as described for the assignment.
MASTERY NOT YET REACHED
*Release lacks the designated format.
*Release is inadequate in length.
POOR / OMITTED
AP Style
25 %
EXPERT 100% WOW!
*AP Style followed wonderfully!
*No more than one AP Style error.
MASTERED 85% GOOD
*AP Style followed somewhat.
*Two or three AP Style errors.
MASTERY NOT YET REACHED
*AP Style not followed.
*Four or five AP Style errors.
POOR / OMITTED
*AP Style not followed.
*Six or more AP Style errors.
Grammar, Punctuation & Spelling
5 %
EXPERT 100% WOW!
*Rules of grammar, usage, and punctuation are followed; spelling is correct.
*Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD
*Contains two or three grammatical, punctuation and spelling errors.
*Language is clear; good sentence structure.
MASTERY NOT YET REACHED
*Contains four or five grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
POOR / OMITTED
*Contains six or more grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
Subjects:
Business
Communication
English
Humanities
Journalism
Types:
Homework
Project
Assignment
Writing
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