1 pts
2 pts
3 pts
4 pts
(N/A)
Table of Contents Executive Summary
Brief description of the Business (or Idea)
SP, partnership, corporation ownership Qualifications of MGT team & comp. pkg. Explanation of how things will be done.
Identify and describe all products/Services, explain how your products will be competitive.
Who are your customers, where are they,what do they want? What is your marketing mix (4 p's).
Start-up or operational Costs