iRubric: Awesome Advertisements rubric

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Awesome Advertisements Awesome Advertisements We have spent a few days exploring the use and importance of advertisements to influence our purchases. Create a product of your own and design a one page advertisement. Rubric Code: R5WWA7 By mcgovarin Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: (none)

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	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Product Information	Poor Consumer would not know anything about this product	Fair Missing major information and consumer would have difficulty understanding product	Good Is missing some information, but the consumer can clearly understand what the product is and some details surrounding price and/or slogan.	Excellent Advertisement Includes: Product Name Price Detailed product description Slogan(s)
Creative/Visual Layout	Poor Product already exists Advertisement is of poor quality	Fair Student relied on outside help to create a product messy advertisement	Good Product is original although common Visually appealing Effort shown	Excellent Product is unique and creative Advertisement is very visually appealing Extra effort exerted
Techniques & Audience	Poor Missing both technique and target audience	Fair Missing either technique or target audience	Good Identified techniques and target audience but one is incorrect	Excellent Accurately Identified: Commercial techniques used to persuade consumer Target audience (character is clearly identified or identifiable)