iRubric: Television Commercial rubric

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Television Commercial Television Commercial In this project, you used both the skills needed to be a successful member of the workforce and the ability to identify a target audience for a television commercial. Your video capturing and editing skills were also used. Rubric Code: R3BW35 By qtprof Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Television Commercial
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent (N/A)
Oral Communication	Poor Shows little effort to present commercial - little or no description of process.	Fair Description of process but does not follow directions.	Good Folllowed all directions and presented process to group.	Excellent Follows all directions and goes above and beyond requirements.
Leadership	Poor Shows no leadership skills. Does not follow assignment.	Fair Shows few leadership skills.	Good Uses leadership skills to work within group.	Excellent Exceeds the description of the assigned job.
Teamwork	Poor Does not fulfill role within group.	Fair Tries to complete role but does not complete it successfully.	Good Completes tasks of the role.	Excellent Exceeds tasks associated with specific role.
Written Communication	Poor No script or storyboard	Fair Either script or storyboard.	Good Scripts and storyboard handed in and satisfactory.	Excellent Scripts and storyboard exceed expectations.
Target Audience	Poor No specific audience addressed.	Fair Audience target chosen but not apparent by viewing commercial.	Good Obvious Audience targeted for commercial.	Excellent Audience is obvious and approach exceeds expectations.