iRubric: AIM Analysis rubric

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AIM Analysis Rubric Code: R24C4XB By lfeleciano Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate

Start Up AIM Analysis
	Excellent 10 pts	Good 8 pts	Fair 6 pts	Poor 4 pts
Introduction & Context	Excellent Clearly introduces the startup, provides strong background, and explains the significance of AIM analysis.	Good Provides an adequate introduction with some background but lacks depth.	Fair Introduction is somewhat unclear, missing context or significance of AIM analysis.	Poor Lacks a clear introduction and context; difficult to understand the purpose.
Audience Identification & Analysis	Excellent Clearly defines and analyzes the target audience with strong supporting details and talking points.	Good Defines the audience adequately with some supporting details but lacks depth.	Fair Identifies the audience but lacks clarity or supporting details.	Poor Audience is unclear, vague, or not well-defined.
Intent (Market Research & Launch Considerations)	Excellent Demonstrates a well-researched understanding of market trends, opportunities, and challenges specific to Hawaii.	Good Includes relevant market research and some discussion of Hawaii-specific challenges.	Fair Mentions market research but lacks depth in identifying opportunities and challenges.	Poor Limited or missing discussion on market research and launch considerations.
Message Development & Clarity	Excellent Clearly articulates the startup’s message for different stakeholders with strong reasoning.	Good Provides a clear message but lacks depth or strong differentiation among stakeholders.	Fair The message is somewhat unclear or lacks effective differentiation for stakeholders.	Poor The message is vague or inconsistent with the startup’s goals.
Conclusion & Implications	Excellent Provides a strong conclusion summarizing key points and emphasizing long-term impact.	Good Conclusion is adequate but could be more impactful or detailed.	Fair Conclusion is weak, missing key takeaways or future implications.	Poor Lacks a clear conclusion, leaving the analysis unresolved.
Grammar, Mechanics, & Clarity	Excellent Writing is clear, professional, and free of grammar or spelling errors.	Good Writing is mostly clear with minor grammatical or spelling errors.	Fair Frequent errors make the writing somewhat unclear or less professional.	Poor Many errors interfere with readability and clarity.