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iRubric: Creative Advertising rubric

iRubric: Creative Advertising rubric

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Creative Advertising 
Creative Advertising
Rubric Code: R24962B
By ayessacmncst
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Advertisement Video Presentation
  Not Yet Meeting Expectations

0.5 pts

Below Expectations

1 pts

Meets Expectations

2 pts

Exceeds Expectations

3 pts

INFORMATION

Not Yet Meeting Expectations

Missing or incorrect information for three or more components
Below Expectations

Missing or incorrect information for two components
Meets Expectations

Missing or incorrect information for one component
Exceeds Expectations

Contains invention/innovation, inventor, and use.
ADVERTISING TECHNIQUE

Not Yet Meeting Expectations

Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
Below Expectations

Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.
Meets Expectations

Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.
Exceeds Expectations

Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
VISUAL AIDS

Not Yet Meeting Expectations

Has no visual aid.
Below Expectations

Has visual aid but is hurriedly done and does not display work.
Meets Expectations

Has only one visual aid.
Exceeds Expectations

Has two visual aides to help display product.
PUBLIC SPEAKING

Not Yet Meeting Expectations

Student was not organized, did not speak about product, and was not prepared for presentation.
Below Expectations

Student did not plan out the presentation, did not meet time requirement, but still discusses product.
Meets Expectations

Student has a moderately planned out presentation but struggles time requirement.
Exceeds Expectations

Student has a planned out presentation and speaks with confidence. Uses minimal "umms" and meets time requirement.
OVERALL DESIGN

Not Yet Meeting Expectations

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Below Expectations

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Meets Expectations

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Exceeds Expectations

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Advertisement is very well executed.
Logo & Package Design
  In-Progress

1 pts

Basic

2 pts

Proficient

3 pts

Advanced

5 pts

Logo Design & Tagline

In-Progress

In-Progress

Student did not complete the logo or left out tagline
Basic

Basic

Student did attempt to complete the logo, but didn't not complete entirely, weak tagline
Proficient

Proficient

Student completed logo adequate manner, tagline was included
Advanced

Advanced

Student completed a very creative logo that was supported by a strong tagline
Product Design

In-Progress

In-Progress

Student did not complete any kind of product to support logo
Basic

Basic

Student attempted to complete a product to apply logo to but failed to develop a fully designed package
Proficient

Proficient

Student completed package design in an adequate manner, tagline was represented well
Advanced

Advanced

Student succeeded in created a thoughtful and considerate package design where the logo was represented more than once, the tagline was represented well, and color choices were present and consistent
Craftmanship

In-Progress

In-Progress

Student was not careful when creating artwork
Basic

Basic

Student showed some care when working on parts of project, but some effort was lacking
Proficient

Proficient

Student was adequately careful when creating artwork and putting final product together
Advanced

Advanced

Student took great care and concern for entire project, the finished package was strong and well constructed



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives



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