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COM 408 packages PACKAGE rubric full Rubric Code: QXBB3CX By mbbrad4d Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: Undergraduate

storytelling elements
	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
writing to video	Poor script does not match with video	Fair script suggests video is wallpaper	Good generally refers to video	Excellent refers to specifics of video
content	Poor story does not have enough information	Fair script is too short or too long for package; gives general information that is widely known	Good story tells us something new; engages audience somewhat	Excellent story effectively engages audience using personalization or emotion
introducing the speaker	Poor script does not introduce SOT	Fair script repeats what speaker says or uses "we asked" or "sat down and talked with"	Good script somewhat repeats what speaker says in SOT; avoids "we asked" or similar wording	Excellent script properly introduces the speaker without repeating what person will say; avoids "we asked," or similar wording
intro and tag; sig out	Poor intro and tag are missing	Fair intro or tag are late on show date	Good intro and tag give minimal information; reporter is not identified; no reporter sig out	Excellent intro and tag give good information to introduce and close the story. Reporter is identified, and reporter signs out of package
balance of VO and SOT	Poor SOTs are too long; only one SOT; story is difficult to understand; SOTs would be better paraphrased--don't provide emotion, evaluation, or personality	Fair Includes only 2 SOTs; SOTs or VOs are too long; somewhat of an imbalance of VO and SOT; one or two SOTs would be better paraphrased	Good Includes 3 SOTs; some SOTs are somewhat lengthy; decent mix of VO and SOT	Excellent includes at least 4 SOTs that average 8-12 seconds; balances VO and SOT effectively in telling story
Video specifications
	Poor 12 pts	Fair 15 pts	Good 20 pts	Excellent 25 pts
video	Poor shots have same angles or focal length; 3+ shots are poorly composed, improperly exposed or shaky	Fair story needs better variety of shots or angles, 1-2 shots are poorly composed, 2 shots improperly exposed or shaky	Good adequate variety of shots (wide, medium tight) and angles (wide, compressed; low, high), proper composition, one shot improperly exposed or shaky	Excellent wide variety of shots and angles, excellent or creative composition, all shots properly exposed and steady
audio	Poor one or two SOTs are inaudible or need isolated mic; all SOTs need mic during shoot	Fair audio from voiceover or SOTs is generally clean--two SOTs are missing mic, but still somewhat audible	Good audio from voiceover or SOTs is generally clean--one SOT is missing mic, but still audible	Excellent audio from voiceover and SOTs is clean
editing	Poor shots are edited randomly, 3+ audio mistakes (clipped, volume inconsistencies or distorted), edit pace lags or doesn't suit tone of story; inappropriate transitions; flash frame (gap) is seen; nat sound is not audible	Fair Shots follow proper sequencing in 50% of story; 2 audio mistakes (clipped, volume inconsistencies or distorted), edit pace lags or is abrupt in two or more places in story; jump cut is found; nat sound appears and disappears throughout	Good Shots follow proper sequencing in 75% of story; 1 audio mistake (clipped, volume inconsistencies or distorted), edit pace mostly suits tone in story; employs nat sound correctly	Excellent Story uses proper sequencing of shots, audio editing is clean, edit pace suits the story, employs nat sound breaks appropriately

Keywords:

Broadcast; video production

Subjects:

Communication

Types:

Assignment

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