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iRubric: Advertisement/Political Poster rubric
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Advertisement/Political Poster
Advertisement/Political Poster
Students will create an advertisement or political poster using persuasive details and emotional appeals, and effective advertising techniques; complete with logo, slogan, and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be.
Rubric Code:
QXA8BW5
By
chateaurew
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Assessment
Grade Levels:
9-12
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Advertisement/Political Poster
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Word Choice
Poor
Information is vague and lacks punch. The ad bores the reader.
Fair
Information does not directly relate target audience; is not completely unique, and could be much more persuasive. Could be seen as boring or uninteresting.
Good
Information catches the reader's attention to persuade them to purchase the product. The ad is unique. The ad is interesting.
Excellent
Slogan is very effective; unique, easily remembered; encourages the reader agree. The ad is exciting.
Graphic Feature/Images
Poor
Little variety; not unique; may be messy.
Fair
Graphic is not totally effective; may look as if it was done hurriedly.
Good
Effective use of a graphic feature (catches attention, but not right away).
Excellent
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
Advertising Technique
Poor
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.
Fair
Information is unclear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting.
Good
All important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing.
Excellent
All important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing.
Overall Design
Poor
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What color?
Fair
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective. Color is not used to add to the ad.
Good
Layout balanced with an adequate amount of white space; illustrations clear. Color is used well.
Excellent
Layout simple and balanced with an adequate amount of white space; illustrations highly effective. Color is used very effectively.
Reflection
Poor
Student is not able to adequately explain where their idea came from, which techniques they used in their poster, or why they used those techniques. No idea who the target audience is.
Fair
Student has attempted to explain their ad/poster and what techniques they used, but details are vague or incomplete. Some idea who the target audience is.
Good
Student is able to adequately explain how their ad/poster came to be, their techniques used, and why they chose techniques, but some details are missing. They are able to explain who the target audience is.
Excellent
Student is able to explain exactly how their ad/poster came to be, which technique(s) they used to sell the product, and why they chose those techniques. Student is able to explain who the target audience is.
Keywords:
magazine advertisement, billboard
Subjects:
Arts and Design
English
Types:
Project
Assessment
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