4 pts
6 pts
8 pts
10 pts
Background information on the company chosen.
Summary of chosen company's direct competitors and their online and social media presence/positioning.
Potential company target market and tone of voice.
An overview/discussion of company's website, SEO, social media marketing, email marketing and online marketing.
Use of charts, images, graphs, etc. to engage the audience and support presentation.
The order, flow and overall presentation of the required topics. Demonstrates the overall preparedness of the group.
Group member appearance and demeanor throughout presentation.