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iRubric: Restaurant Concept Project rubric

iRubric: Restaurant Concept Project rubric

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Restaurant Concept Project 
Restaurant Concept Project
Design a restaurant concept, which involves the entire dining experience. Elements that define a restaurant concept include decor, lighting, menu, service, price, location, size, target market, atmosphere, seating, and hours of operation.
Rubric Code: QX7CC8B
By raeanlane
Draft
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: Post Graduate

Powered by iRubric Restaurant Concept Project
100 %
  Poor

35 pts

Fair

50 pts

Average

60 pts

Very Good

70 pts

Nice

80 pts

Very Nice

90 pts

Excellent

95 pts

Concept Statement
15 pts

Introduction 2 Pages concisely stated.
Poor

The concept statement includes one or two of the 5 "W" categories only & identifies type of establishment specifically and accurately. Does not identify theme or marketing vision.
Fair

The concept statement includes three of the 5 "W" categories & type of establishment specifically and accurately. Vaguely identifies theme and marketing vision.
Average

The concept statement includes three of the 5 "W" categories & type of establishment specifically and accurately. Identifies theme, but marketing vision is vague
Very Good

The concept statement includes the type of restaurant (fast food, full service, fine dining), identifies 4 of 5 "W" categories specifically and accurately and includes restaurant name. Somewhat identifies theme and marketing vision but not compelling.
Nice

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and why you chose your theme and why your theme is unique. Answers 4 of the 5 "W" categories accurately. Identifies theme but marketing vision is vague and is barely compelling
Very Nice

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and an explanation about why you chose your theme and why your theme is unique. Answers all 5 "W" categories accurately. Identifies marketing vision & theme but just compelling.
Excellent

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and an explanation about why you chose your theme and why your theme is unique. Answers all 5 "W' categories accurately. Identifies marketing vision & theme and truly compelling.
Menu Cover Design, Logo, and Name
5 pts

Originality taken into consideration
Poor

The restaurant logo and name has one color, is not related to the theme or concept, and is not original. Location not disclosed.
Fair

The restaurant name has one color, and is barely related to theme & concept. Style/image & location vaguely disclosed. Needs a lot of work to convey message.
Average

The restaurant name has two colors, and is somewhat related to theme & concept. Style/image & location vaguely disclosed. Needs work to convey message.
Very Good

The restaurant logo and name has 2 colors, is related to the theme or concept, and is partly original. Location is disclosed but more thought could be put into this.
Nice

The restaurant logo and name has at least 2 colors, is related to the theme or concept, and is original. Location disclosed and seems plausible.
Very Nice

The restaurant logo and name has at least 2 colors, it conveys the theme, image/style or concept, and is original. Location disclosed and seems plausible.
Excellent

The restaurant logo and name has at least 2 colors, it conveys the theme, image/style or concept, and is original. Logo is continued into the menu in merchandising copy. Looks very professional in quality. Location disclosed and seems extremely plausible.
Decor and Design & Atmosphere
10 pts

1 Page concisely stated
Poor

Few of the following items were included in the restaurant design: color of the walls, window treatments, and table settings: decorations (theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.); lighting. Areas in this criteria were missed, not mentioned, or vague & does not make sense.
Fair

Some of the following items were included in the restaurant design: color of the walls, window treatments, and table settings: decorations (theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.); lighting. Areas in this criteria need a lot of work.
Average

A little better than half of the following items were included in the restaurant design: color of the walls, window treatments, and table settings; decorations (theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.); lighting. Areas in this criteria could definitely be strenthened by more description
Very Good

Most of the following items were included in the restaurant design: color of the walls, window treatments, and table settings; decorations (theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.); lighting. Areas in this criteria could be strengthened by more description
Nice

All of the following items were included in the restaurant design: color of the walls, window treatments, and table settings; decorations,(theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.) lighting. But areas could be strengthened by more description
Very Nice

All of the following items were included in the restaurant design: color of the walls, window treatments, and table settings; decorations,(theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.) lighting
Excellent

All of the following items were included in the restaurant design: color of the walls, window treatments, and table settings; decorations,(theme examples: rain forest, ocean, music, movie, beach, Chinese, etc.); lighting. Give the reader an inviting view into the room & sells the reader to be there.
Menu Items
15 pts

Descriptive copy to be concise! Other components to be included on menu as discussed in class, ie. contact information.
Poor

Not a very good example of menu. No restaurant name on menu.
Headings but no descriptive copy.
No prices.
No signature item. Typeface too small. Menu layout imbalanced
Fair

Fairly good example of menu. Restaurant name on menu. Headings but descriptive copy fair at best. Prices given although out of ballpark somewhat. Typeface somewhat small, layout could be balanced better.
Average

Example is given for menu and includes of 1 item denoted by student as specialty item. No "Signature" item was included. Pricing & layout seems imbalanced. Headings & descriptive copy given but does not sell reader.
Very Good

Examples are given for menu and includes 2 items denoted by student as specialty items. No "Signature" item was included. Headings and descriptive copy given gets reader interested.
Nice

Examples are given for menu and includes 2 items denoted by student as specialty items. No "Signature" item was included. Headings and descriptive copy given gets reader interested.
Very Nice

Examples are given for menu and includes 3 items denoted by student as specialty items. No "Signature" item was included. Headings and descriptive copy given gets reader interested.
Excellent

Examples are given on the menu and includes 3 items denoted by student as specialty items. One "Signature" item is also included. Pricing seems realitic. Denotes allergy concerns. Headings & descriptive copy given & sells reader
Menu Items
25 pts

5 marks/menu item costed overall 3 menu items one from each course.
Poor

Pricing is missed on products. Not a final price determined at a 28% food cost.
Fair

Significant Errors. Prices are guessed at and do not accurately reflect current rates. Prices are ball parked. 28% food cost achieved but not accurate.
Average

Line extensions have errors 10 or more EP costs have not been taken into account, some prices guessed at or not accurately converted. Portion too large for plate cost. 28% Food cost achieved and somewhat accurate.
Very Good

Line extension have errors more than 7. EP cost not totally taken into account for. Portion cost somewhat realistic. 28% food cost achieved and is close to accurate.
Nice

Line extension have 4 or more errors in them. EP cost not totally taken into account for. Portion cost somewhat realistic. 28% food cost achieved and is close to accurate.
Very Nice

Line extension have few errors less than 3. EP cost not totally taken into account for. Portion cost somewhat realistic. 28% food cost achieved and is close to accurate.
Excellent

All items costed including EP cost. Accurately reflecting prices. 28% food cost achieved. All line extensions accurately reflect prices. Portion cost makes sense.
Creativity, Imagination
10 pts

It must flow with theme & type of clientelle to be plausible. Included in pages mentioned above.
Poor

Little or no information about the project.
Fair

Partial information about all aspects of the project. Work was difficult to read.
Organization and presentation needed more work.
Average

Partial information about all aspects of the project were given. Work was somewhat readable. Organization needed more work.
Very Good

Some information about all aspects of project given. Imagination was somewhat apparent. Organization & presentation could have put more work into this to polish project.
Nice

Information covered most of the areas of the project. Work was interesting and most were easy to read. Organization and presentation was acceptable and sparked some interest.
Very Nice

Information covered all of the areas of the project. Work was interesting and most were easy to read. Organization and presentation was acceptable and sparked some interest.
Excellent

Information covered all of the areas of the project. Work was interesting and all were easy to read. Organization was evident and presented at the highest level. An enjoyment to read through.
Merchandising Copy
10 pts

One 8.5x11" graph paper given that one square = 4 or 8 square feet.
Poor

Merchandising copy barely existing.
Fair

Merchandising copy includes phone number & e-mail.
Average

Merchandising copy includes phone number, address, e-mail.
Very Good

Merchandising copy includes hours of operation, phone number, address, e-mail.
Nice

Merchandising copy includes vision statement on the menu. Hours of operation, phone number, address, e-mail. Fits with the theme.
Very Nice

Merchandising copy includes vision & mission statements on the menu. Hours of operation, phone number, address, e-mail. Fits with the theme and sells the reader.
Excellent

Merchandising copy includes vision & mission statements, upsells the menu. Hours of operation, phone number, address, e-mail. Fits with the theme and sells the reader.
Grammar and Spelling
10 pts

On menu & content. French & English vocabulary not to be mixed on menu.
Poor

Errors were extreme, poorly written with many errors in grammar and spelling.
Fair

Twelve to eighteen errors on project in the foramt chosen.
Average

Eight to twelve errors on project in formats.
Very Good

Five to eight errors on project in formats.
Nice

Three or four errors were on project and/or power point.
Very Nice

One or two errors were on project and/or power point.
Excellent

All grammar and spelling is correct.




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