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iRubric: Cereal Commercial/Presentation rubric

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Cereal Commercial/Presentation Cereal Commercial/Presentation "Advertising" groups will complete separate Serious Cereal Survey, designing their own nutritious cereal product packaging, commercial, and product presentation. Specific types of propaganda should be used in the design of the box and in the commercial. Rubric Code: QX4C2B9 By barkley_chris Ready to use Public Rubric Subject: Science Type: Presentation Grade Levels: (none)

Cereal Commercial/Presentaion Group designs nutritious cereal product packaging, commercial, and product presentation. Specific types of propaganda should be used in the design of the box and in the commercial.
	Superior 3 pts	Excellent 2 pts	Good/Developing 1 pts
Product Packaging Packaging includes nutrition information, common cereal packaging items, and is complete on all surfaces.	Superior Packaging includes extensive nutrition information, common cereal packaging items, and has extensive material/information on all surfaces.	Excellent Packaging includes required nutrition information, common cereal packaging items, and has some material/information on all surfaces.	Good/Developing Packaging includes minimal nutrition information, one-two common cereal packaging items, and has one-two surfaces without information on them.
Product Design Product packaging focuses on a specific propaganda style.	Superior Product packaging clearly shows the use of more than one specific propaganda style.	Excellent Product packaging clearly shows the use of one specific propaganda style.	Good/Developing It is somewhat unclear which specific propaganda style was to be the focus of the product packaging.
Commercial Content Commercial includes nutrition reference and includes the box.	Superior Commercial includes more than one reference to the product's nutritional value and places the box in the majority of scene shots.	Excellent Commercial includes one reference to the product's nutritional value and places the box in at least one scene shot.	Good/Developing Commercial does not clearly refer to any nutritional value and does not use the box in the scenes.
Commercial Design Commercial focuses on a specific propaganda style.	Superior Commercial clearly uses a specific propaganda style.	Excellent Commercial uses a specific propaganda style, but it is not clear during first viewing.	Good/Developing Commercial does not clearly show a specific propaganda style, but one is identified by group members.
Presentation Content Ad presentation includes reference to cereal's nutrition content and propaganda style.	Superior Ad presentation includes more than one reference to the cereal's nutritional content and clearly outlines the propaganda style used.	Excellent Ad presentation includes one reference to the cereal's nutritional content and refers to the propaganda style used but not in detail.	Good/Developing Ad presentation refers to the cereal being nutritious without giving specifics and does not indicate the propaganda style used.
Presentation Design Ad presentation is well thought out, includes all personnel, and looks and sounds "professional."	Superior Ad presentation is well planned, includes all personnel, and all appear professional and well-rehearsed.	Excellent Ad presentation is well planned, includes all personnel, and group tried to appear professional and rehearsed.	Good/Developing Ad presentation is prepared, does not include all personnel, and does not appear professional or rehearsed.

Keywords:

nutrition, propaganda, commercial, cereal

Subjects:

Science

Types:

Presentation

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