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Video: Elective Course Promo 
A Rubric to assess a HS Elective Course Promo Video Project for High School Students, Grades 9-12.
Rubric Code: QX2C2AW
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Elective Promo Project
95 - 100 Distinguished
90 - 94 Skilled
80 - 89 Proficient
70 - 79 Developing
Below 70 Inadequate
  Inadequate

Below 70

1 pts

Developing

70 - 79

2 pts

Proficient

80 - 89

3 pts

Skilled

90 - 94

4 pts

Distinguished

95 - 100

5 pts

Organization

Folder Created
Appropriate Names
Contains:
- ALL Resource Files
- ALL Project Files
- ALL Final Exported/Rendered Movie Files

Inadequate

Folder is MISSING or Named Incorrectly. Half or MORE of the Required Files are MISSING
Developing

MISSING TWO of the Required Files
Proficient

Missing ONE of the Required Files
Skilled

Folder exists, and has an appropriate name for project. All of the Necessary Resources AND Final Completed Rendered Movies are saved correctly inside the project folder.
Distinguished

In Addition: Contents of folder are meticulously Organized. Folder contains SubFolders. All file names are Descriptive and clearly identifiable. All files are named using a logical convention so they appear in sequential order.
Requirements: Basic Elements

- Opening Title
- Minimum ONE Transition
- Complete Credits
- Goal Statement
- Bibliography
- Lyrics ( if Necessary)
- ALL in Correct Sequence

Inadequate

Project is MISSING THREE or More of the SIX Required Elements and/or THREE or More Required Components are Located Incorrectly in the Sequence of the Video.
Developing

Project is MISSING TWO of the SIX Required Elements and/or TWO Required Components are Located Incorrectly in the Sequence of the Video.
Proficient

Project is MISSING ONE of the SIX Required Elements and/or ONE Required Component is Located Incorrectly in the Sequence of the Video.
Skilled

Project Includes ALL SIX of the Required Elements, Located in the Correct Sequence within the Video
Distinguished

In Addition: Student created New components that add Richness and Viewer appeal, And/Or so Enhanced One or Two of the Basic Elements so that they are a "Production within a Production" ( ie. Opening title sequence of a James Bond Movie )
ProductionContent: Time

Time Production = Opening Scene to Beginning of Credits Required Original Video Footage = Total Secs

Inadequate

Production was Over/Under by More than 10 seconds. Student was 10 or More seconds short of required original video.
Developing

Production was Over/Under by 6-10 seconds. Student was 6-10 seconds short of required original video.
Proficient

Production was Over/Under by 1-5 seconds. Student was 1-5 seconds short of required original video.
Skilled

Production was Created to Exact Required Time Specifications. Students utilized the correct amount of Original Video Footage
Distinguished

Production was made up entirely of Original Video Footage and/or where appropriate went Above & Beyond time requirements to create a more comprehensive or In-Depth production
Requirements: Audio Components

Intro
Background
Foleys
Exit

Inadequate

Project INCLUDES, Intro & Exit Music. Background Music/Sound is MISSING, Sporadic or " the same throughout the production " Not always appropriate for the moment &/or supporting the theme of the video. The Foleys used are random and may be distracting.
Developing

Project INCLUDES, Intro & Exit Music, as well as appropriate Background Music/Sound that enhances the moment, &/or supports the theme of the video. Multiple & Appropriate Sound Effects ( Foleys ) have been used to enrich the story.
Proficient

Project has NO, Intro, Exit and/or Background Music AND/OR the chosen audio has NO relationship appropriate for the moment or the theme of the video. No Foleys have been used
Skilled

Project INCLUDES, Intro & Exit Music, as well as appropriate Background Music/Sound throughout the production that enhances the moment, adds fulness, interest, emotion &/or supports the theme of the video. Multiple & Appropriate Sound Effects ( Foleys ) have been used to enrich the story.
Distinguished

Additionally, Student created several Original GargaeBand Loops for specific Scenes and/or Created garageBand Audio for the entire Production
ProductionContent: Audio Level

Inadequate

Virtually ALL of the Audio in the video is Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed
Developing

Segments of the Audio within the video are Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed
Proficient

Most of the Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's), Pronunciation, Diction, & Speed
Skilled

ALL Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's) Pronunciation, Diction, & Speed
Distinguished

In Addition: There are Multiple Instances where several audio components Overlap and their decibel (db) levels have been adjusted to ensure the proper viewer experience as intended by the director.
ProductionContent: Text

Inadequate

There is More than ONE instance where Text is Spelled Incorrectly. There is More than ONE instance where the text is NOT Legible or Readable due to Size, Color, Duration and/or Speed
Developing

There is ONE instance where Text is Spelled Incorrectly. There is More than ONE instance where the text is NOT Legible or Readable due to Size, Color, Duration and/or Speed
Proficient

There is ONE instance where the text is NOT legible or Readable due to Size, Color, Duration and/or Speed
Skilled

ANY & ALL Text in video is Spelled correctly. ALL text in video is Legible / Readable in Size, Color, Duration and/or Speed
Distinguished

In Addition: Text is treated as a True Visual Art Form, where selection of Font has a relationship to the context, And/Or Multiple Emphasis styles were applied to Enhance Visual Design & Clarity.
AssignmentRequirements: Interviews

Inadequate

There are NO interviews included and/or there is just a single interview that is uninformative or contains 1 word responses.
Developing

Project includes Interview with the Instructor ONLY. Interview is Brief and lacks necessary Information.
Proficient

Project includes Interviews with the Instructor & Current Student(s). However, Interviews lack Information and provide Little Positive Encouragement for viewers to Enroll.
Skilled

Project includes Interviews with the Instructor & Current Student(s). Interviews are Informative and provide Positive Encouragement for viewers to Enroll.
Distinguished

In Addition, There are Multiple Interviews On Location, with Dynamic Responses utilizing Multiple Cameras, and an Assorted range of Views ( Long, Medium, & Close-Ups )
AssignmentRequirements: Activites

Activities Video, Classroom Video Snippets

Inadequate

There are No Activities Videos within the production and/or is simply video of students sitting in a classroom.
Developing

There is a video clip of students engaged in 1 Activity. Video is a single Point of View long/wide Shot showing little or confusing detail.
Proficient

There is a video clip of students engaged in 1 Activity. Video utilizes Multiple points of View showing details of the current activity.
Skilled

There are multiple videoclips of students engaged in a classroom activity utilizing Multiple Points of Views, Multiple zoom levels, as well as Dynamic video ( Zooming or Moving Camera ). Details of assignment are clearly visible.
Distinguished

In Addition, there are Multiple videos showing many different activities obviously planned and taken at different times to show a more complete representation of activities that occur throughout the year.
AssignmentRequirements: VoiceOver

A minimum of 1 Instance of a VoiveOver Recording

Inadequate

There is No Voice Over recoding throughout the entire video.
Developing

Intentionally BLANK
Proficient

Intentionally BLANK
Skilled

The required 1 instance of a VoiceOver recoding is included in the Final Video
Distinguished

In Addition, there are Multiple VoiceOvers And the Narrator used Multiple Instances of Inflection, Volume and Emotion to Emphasize Key Portions of the Subject, as well as incorporating Humor &/or wit to maintain viewer interest.
AssignmentRequirements: CourseFacts

ALL necessary Course Facts ( from the "current" PGHS Program of Studies )
- Name of Course
- Credits
- Pre-Requisites
- Open to
- Course Synopsis
- Instructors
- Other pertinent Information

Inadequate

There 3 or Fewer Facts included in the video and/or they are all just text screens, not integrated into the video. Facts are NOT LISTED after the Goal Statement.
Developing

There are Only 4 required facts included within the video, either as text, graphics, or dialog. Facts are NOT LISTED after the Goal Statement.
Proficient

There are 5 required facts included within the video, either as text, graphics, or dialog. Facts are LISTED after the Goal Statement.
Skilled

ALL of the required facts are included within the video, either as text, graphics, or dialog. Facts are LISTED after the Goal Statement.
Distinguished

Additional Facts NOT included in the PGHS Program of Studies and/or LifeLong Benefits of taking the specific course have been seamlessly Incorporated within the production.
Digital Video Editing

Inadequate

Production is Incomplete and/or "Raw" Un-Edited video pieced together. Actual video is often Un-Focused. Handheld camera movement is Distracting and Fails to capture the subject of scene.
Developing

The production was completed. Video is sometimes Un-Focused. There are Gaps, and/or Camera/Character "Jumps". All video is shot from the same Point of View and Minimal or NO dynamic techniques utilized. Transitions are randomly applied.
Proficient

The completed production demonstrates Proficiency with the video editing Equipment & Program(s) chosen to create the production. Focused Video progresses from scene to scene with NO gaps. There are some different camera angles and dynamic techniques utilized. Student attempted to utilize Transitions appropriately.
Skilled

The completed production demonstrates Mastery of the video editing Equipment & Program(s) chosen to create the production. Clearly Focused Video progresses seamlessly from scene to scene. Multiple Camera Angles, and dynamic techniques have been utilized. Transitions are appropriately applied when changing locations or "Point of View".
Distinguished

In Addition: Student located and utilized unique Programs, Apps, Add-Ons, Filters, and/or Special Effects to enhance multiple segments of their video production.
Creativity

Inadequate

The completed production is a Copy of another video or animation, Expressing No Original thought and/or containing No Unique Attributes.
Developing

The completed production Duplicates a Common Perspective in a Typical manner. It is difficult to Identify any instance of Uniqueness or Originality.
Proficient

The completed production utilizes a Common Theme or Perspective, but attempts to portray the content in a Different Perspective. There are attempts to be Unique but the production still seams to lack Uniqueness or Originality.
Skilled

The completed production has instances of Uniqueness, Expressing Thoughts & Meaning from a new Perspective. There are moments that Clearly Display Creativity & Originality.
Distinguished

The completed production is Unique throughout, Expressing Thoughts & Meaning from a new Perspective, and Clearly Displaying Multiple instances of Creativity & Originality.



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