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Tagline Rubric
Tagline Rubric
Rubric Code:
QX27C76
By
alexg14
Ready to use
Public Rubric
Subject:
Test Preparation
Type:
Project
Grade Levels:
(none)
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Tagline Rubric
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4
(N/A)
3
(N/A)
2
(N/A)
1
(N/A)
Creativity
4
Slogan is exceptionally creative. A lot of thought and effort was used to make the banner.
3
Slogan is creative and a good amount of thought was put into decorating it.
2
Slogan is creative and some thought was put into decorating it.
1
The slogan does not reflect any degree of creativity.
Originality
4
Exceptional use of new ideas and originality to create slogan.
3
Good use of new ideas and originality to create slogan.
2
Average use of new ideas and originality to create slogan.
1
No use of new ideas and originality to create slogan.
Effectiveness
4
Slogan delivers a strong and compelling message.
3
Slogan's message is effective.
2
The message is somewhat confusing or would not necessarily be convincing.
1
Message is too confusing, silly, or does not convince consumers to take action.
Explanation
4
Explanation is clear, original and logical. It relates to the company and works well with their vision. Students wrote a full paragraph or more.
3
Explanation is effective and relates to the company fairly well. Students wrote a full paragraph.
2
Explanation is somewhat clear. Information doesn't always relate to tagline/company. Paragraph is not very descriptive or is not complete.
1
Explanation does not have a purpose, is incomplete or not present.
Subjects:
Test Preparation
Types:
Project
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