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Advertising Poster 
Students will create an advertisement for a modern day product that Shakespeare's people would have benefited from using research on the Elizabethan Era.
Rubric Code: QC49A4
By rliscinsky
Ready to use
Public Rubric
Subject: Education  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric All's Well That Sell's Well
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  Exceeds Standard

10 pts

Meets Standard

9 pts

Approaching Standrad

6 pts

Below Standard

4 pts

Creativity
15 %

Exceeds Standard

The poster shows exceptional use of imagination, color, imagery, and font. It is neat, clear and visually striking. Catches and maintains the audience's attention, creating a strong overall impression.
Meets Standard

The poster is neat and easily readable from a distance. It contains an image and creative use of font, color, and imagination to interest the audience.
Approaching Standrad

The poster uses some images, color and font techniques, but it is unimaginative or messy. Only briefly catches the attention of the reader, but the overall effect is not convincing.
Below Standard

The poster is messy, lacking color or images or creative use of font. The poster is rushed and unimaginative. It does not appear that the creator spent time on the assignment. The overall effect is unremarkable.
Need For Product
30 %

Exceeds Standard

Advertisement makes it clear why the product is necessary for people of the Elizabethan people by embedding multiple specific details from the WebQuest to support the choice of product.
Meets Standard

Advertisement makes it clear why the product is necessary for people of the Elizabethan people by referencing specific details from the WebQuest to support the choice of product.
Approaching Standrad

Advertisement makes an attempt to show why the product is necessary for people of the Elizabethan people but the details may be clumsily included, incorrect, or unrelated to the product choice.
Below Standard

Advertisement makes no attempt to show why the product is necessary for people of the Elizabethan people and includes irrelevant, incorrect or no details from the WebQuest to support the product choice.
Slogan
15 %

Exceeds Standard

Advertisement contains a unique, creative, catchy slogan that exceptionally markets the product to the people of Shakespeare's time and specifically the need for the product to the audience.
Meets Standard

Advertisement contains a creative, catchy slogan that appropriately markets the product to the people of Shakespeare's time and relates to the need for the product.
Approaching Standrad

Advertisement contains a slogan, but it may be unimaginative or the connection to the product and/or Elizabethan Era is weak.
Below Standard

Advertisement does not contain a slogan or unrelated to the product or Elizabethan era.
Use of Advertising Techniques
20 %

Exceeds Standard

Advertisement uses two or more of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing and directly connects to the people of Shakespeare's time.
Meets Standard

Advertisement uses at least one of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing and appropriate for the people of Shakespeare's time.
Approaching Standrad

Advertisement attempts to use logic, emotion, or credibility to sell the product, but the technique is clumsily used and/or only minimally connects to the people of Shakespeare's time.
Below Standard

Advertisement does not attempt to use logic, emotion, or credibility to sell the product and/or does not connect to the people of Shakespeare's time.
Spelling and Grammar
10 %

Exceeds Standard

Advertisement contains no spelling or grammar mistakes.
Meets Standard

Advertisement contains no more than one spelling mistake and only minor grammar mistakes that do not interfere with meaning or readability.
Approaching Standrad

Advertisement contains multiple spelling and grammar mistakes that detract from the meaning and readability
Below Standard

Advertisement contains numerous spelling and grammar mistakes that distract from the overall meaning of the piece.
Vocabualry
10 %

Exceeds Standard

Advertisement meaningfully incorporates 2 or more vocabulary words that enhance the effect of the poster as a whole.
Meets Standard

Advertisement appropriately incorporates 1 vocabulary words that is effectively used to help advertise the product of choice.
Approaching Standrad

Vocabulary word is used, but may not add to the overall effect of the advertisement or may be used incorrectly.
Below Standard

Vocabulary word is missing from the advertisement.




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