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iRubric: Visual Rhetorical Analysis rubric

iRubric: Visual Rhetorical Analysis rubric

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Visual Rhetorical Analysis 
Visual Rhetorical Analysis
Cohesive analysis of visual elements for effectiveness and message
Rubric Code: QBW7A3
By mbozick
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Visual Rhetorical Analysis
  Excellent

10 pts

Developing strongly

9 pts

Good

8 pts

Fair

7 pts

Not acceptable

6 pts

Thesis statement
10 %

Excellent

The thesis statement is clear, well-developed and easy to locate. The body of the paper supports the thesis well. The conclusion restates the thesis eloquently and forcefully.
Developing strongly

Thesis apparent but paper lacks specific relation to main idea throughout. Supporting evidence generally effective. Conclusion mostly effective.
Good

The thesis may be unclear or too broad. The body may not support the thesis. The conclusion may not restate the thesis.
Fair

Has an intro with a thesis, but no conclusion, or vice-versa. Organization is lacking and does not support the thesis.
Not acceptable

Lack of organization, thesis, cohesion, or appropriate level of detail.
Visual Analysis
30 %

Excellent

The poster is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.
Developing strongly

Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.
Good

Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned. Analysis is satisfactory.
Fair

Only cursory description of the visual elements. Analysis is incomplete or not fully developed.
Not acceptable

Major elements of both technique, presentation, and analysis missing.
Context of the issue
30 %

Excellent

The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.
Developing strongly

The writer attempts to establish context and identify issues of both message and effectiveness.
Good

There is context but, either the context is not established well, or the visual analysis is not well-developed.
Fair

Only brief mention is made of context and insufficient connections are made between visual elements and context.
Not acceptable

The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness
20 %

Excellent

The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.
Developing strongly

Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.
Good

Minors errors that are occasionally distracting, but message of essay is not lost.
Fair

Mistakes in the prose detract from message. Tone or voice not appropriate for topic.
Not acceptable

Little evidence of revision or seriousness of purpose.
Formatting
10 %

Excellent

Uses MLA formatting properly. Margins and spacing are correct. Last name and pagination are in the header. All of the required information is in the course heading.
Developing strongly

One element of formatting done incorrectly.
Good

Two elements of formatting done incorrectly.
Fair

Three elements of formatting done incorrectly.
Not acceptable

More than three elements of formatting done incorrectly.




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