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iRubric: Visual Rhetorical Analysis rubric
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Visual Rhetorical Analysis
Visual Rhetorical Analysis
Cohesive analysis of visual elements for effectiveness and message
Rubric Code:
QBW7A3
By
mbozick
Ready to use
Public Rubric
Subject:
English
Type:
Writing
Grade Levels:
Undergraduate
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Visual Rhetorical Analysis
Excellent
10 pts
Developing strongly
9 pts
Good
8 pts
Fair
7 pts
Not acceptable
6 pts
Thesis statement
10 %
Excellent
The thesis statement is clear, well-developed and easy to locate. The body of the paper supports the thesis well. The conclusion restates the thesis eloquently and forcefully.
Developing strongly
Thesis apparent but paper lacks specific relation to main idea throughout. Supporting evidence generally effective. Conclusion mostly effective.
Good
The thesis may be unclear or too broad. The body may not support the thesis. The conclusion may not restate the thesis.
Fair
Has an intro with a thesis, but no conclusion, or vice-versa. Organization is lacking and does not support the thesis.
Not acceptable
Lack of organization, thesis, cohesion, or appropriate level of detail.
Visual Analysis
30 %
Excellent
The poster is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.
Developing strongly
Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.
Good
Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned. Analysis is satisfactory.
Fair
Only cursory description of the visual elements. Analysis is incomplete or not fully developed.
Not acceptable
Major elements of both technique, presentation, and analysis missing.
Context of the issue
30 %
Excellent
The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.
Developing strongly
The writer attempts to establish context and identify issues of both message and effectiveness.
Good
There is context but, either the context is not established well, or the visual analysis is not well-developed.
Fair
Only brief mention is made of context and insufficient connections are made between visual elements and context.
Not acceptable
The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness
20 %
Excellent
The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.
Developing strongly
Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.
Good
Minors errors that are occasionally distracting, but message of essay is not lost.
Fair
Mistakes in the prose detract from message. Tone or voice not appropriate for topic.
Not acceptable
Little evidence of revision or seriousness of purpose.
Formatting
10 %
Excellent
Uses MLA formatting properly. Margins and spacing are correct. Last name and pagination are in the header. All of the required information is in the course heading.
Developing strongly
One element of formatting done incorrectly.
Good
Two elements of formatting done incorrectly.
Fair
Three elements of formatting done incorrectly.
Not acceptable
More than three elements of formatting done incorrectly.
Subjects:
English
Types:
Assignment
Writing
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