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iRubric: Ethos, Logos, Pathos Commercial Project rubric
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Ethos, Logos, Pathos Commercial Project
Ethos, Logos, Pathos Commercial Project
Rubric Code:
QB8AW2
By
ir407teach
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
9-12
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Enter rubric titleEthos, Logos, Pat
Unsatisfactory
1 pts
Good
2 pts
Exceptional
3 pts
Professionalism/ Overall Quality
Unsatisfactory
• Time requirement is not met
• Lines are not memorized
• Evidence of planning is not apparent
• Overall quality (video, audio, grammatical, illustrations) is poor
• Not entertaining
Good
• Time requirement is met
• Most lines are clearly memorized and clearly spoken
• Well-planned and rehearsed
• Overall quality (video, audio, grammatical, illustrations) satisfactory
• Moderately entertaining
Exceptional
• Time requirement is met
• Lines are clearly memorized and clearly spoken
• Clearly well-planned and rehearsed
• Overall quality (video, audio, grammatical, illustrations) is flawless
• Highly entertaining
Creativity and Originality
Unsatisfactory
• Commercial idea is hackneyed/ unoriginal (has obviously been copied from somewhere else)
Good
• Commercial idea is mostly original,but may be inspired in part by an outside influence
Exceptional
• Commercial idea is fresh and never-before-seen
•Stands out among other commercials
Costumes/Props/Background
Unsatisfactory
• Costumes and props are inappropriate or non-existent. Takes away from the overall quality of the production
Good
• Appropriate use of costumes, props and other devices
which contribute to the overall quality and detail of the production
Exceptional
• Costumes, props and other devices clearly enhance to the overall quality and detail of the production
Understanding of Rhetorical Strateg
Unsatisfactory
• Project does not demonstrate an understanding
of the rhetorical elements
• rhetorical strategies are minimally represented and analyzed
• Rhetorical elements are minimally analyzed
Good
• Project demonstrates a moderate understanding
of the rhetorical elements
• All rhetorical strategies are represented and analyzed
• Each rhetorical element is analyzed for the commercial
Exceptional
• Project demonstrates an obvious, insightful understanding
of the rhetorical elements
• All rhetorical strategies are clearly represented and analyzed
• Each rhetorical element is analyzed completely
and accurately for the commercial.
Subjects:
English
Types:
Project
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