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iRubric: Visual Rhetorical Analysis rubric
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Visual Rhetorical Analysis
Visual Rhetorical Analysis
Cohesive analysis of visual elements for effectiveness and message
Rubric Code:
Q5BBA6
By
euge620
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
Undergraduate
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Visual Rhetorical Analysis
Excellent
4 pts
Developing strongly
3 pts
Good
2 pts
Not acceptable
1 pts
Thesis statement
Excellent
The thesis statement is clear, well-developed and easy to locate. The body of the paper supports the thesis well. The conclusion restates the thesis eloquently and forcefully.
Developing strongly
Thesis apparent but paper lacks specific relation to main idea throughout. Supporting evidence generally effective. Conclusion mostly effective.
Good
The thesis may be unclear or too broad. The body may not support the thesis. The conclusion may not restate the thesis.
Not acceptable
Lack of organization, thesis, cohesion, or appropriate level of detail.
Visual Analysis
Excellent
The visual advertisement, cartoon, etc. is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.
Developing strongly
Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.
Good
Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned.
Not acceptable
Major elements of both technique, presentation, and analysis missing.
Context of the issue
Excellent
The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.
Developing strongly
The writer attempts to establish context and identify issues of both message and effectiveness.
Good
Either the context is not established well, or the visual analysis is not well-developed.
Not acceptable
The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness
Excellent
The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.
Developing strongly
Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.
Good
Mistakes in the prose detract from message. Tone or voice not apt for topic.
Not acceptable
Little evidence of revision or seriousness of purpose.
Subjects:
English
Types:
Assignment
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