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iRubric: Fashion Marketing Box Display Rubric

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Fashion Marketing Box Display Rubric 
This is for a visual merchandising display project that will be made using a box as makeshift store window.
Rubric Code: Q58WBB
By Sandra01
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  Poor

No marquee was added to project.

5 pts

Fair

Marquee does not depict image of the store or is too small/large.

10 pts

Good

Marquee somewhat depicts image of the store.

15 pts

Excellent

Marquee completely depicts image of the store.

20 pts

Attention
pts

Poor

Display does not have a distinct theme and/or show lack of effort and organization.
Fair

Overall display is bland or uninteresting and would not make customer’s stop to take a longer look.
Good

Overall display would catch a buyer’s eye within a 5-second period.
Excellent

Overall display would catch a buyer’s eye within a 3-second period and make him/her enter the store.
Merchandise
pts

Poor

No merchandise was used in the display or it is completely inappropriate for the theme.
Fair

Merchandise is not attractive or eye-catching.
Good

Merchandise displayed is visually appealing.
Excellent

Merchandise displayed is very visually appealing and appropriate for the theme.
Image
pts

Poor

The image of the store is not at all portrayed in the display.
Fair

The image of the store is not well portrayed in the display.
Good

The image of the store is somewhat recognizable in the display.
Excellent

The image of the store is immediately recognizable in the display.
Props
pts

Poor

The props used do not match the theme and idea of the storefront.
Fair

Some of the props used match the theme and idea of the storefront.
Good

All of the props used match the theme and idea of the storefront well.
Excellent

All of the props used match the theme and idea of the storefront well, and the display is unique and very creative.
Shape
pts

Poor

There is too much clutter in the window which completely overshadows the merchandise.
Fair

Items are haphazardly placed in the window, making it hard for a potential buyer to focus.
Good

Student used a pattern or shape for the display that highlights the merchandise.
Excellent

Student used a pattern or shape for the display that really highlights the merchandise and makes it appealing to the customer.
Colors
pts

Poor

Colors clash or are too contrasting.
Fair

Colors match surroundings too closely or are too bright.
Good

Colors in the display are well-matched and complement the merchandise.
Excellent

Colors in the display really accentuate those in the merchandise.
Setting
pts

Poor

Setting is not apparent.
Fair

Setting does not match the theme of the display.
Good

Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display.
Excellent

Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display, and it is very creative.
Direction
pts

Poor

There is no direction portrayed in this display.
Fair

Buyer’s eye is somewhat guided through or to display through color, repetition, or arrangement of pattern.
Good

Buyer’s eye is guided through or to display through color, repetition, or arrangement of pattern.
Excellent

Buyer’s eye is guided through or to display through excellent use of color, repetition, or arrangement of pattern.
Display Type
pts

Poor

No display type is apparent.
Fair

Display(s) is/are cluttered and featured items get lost.
Good

Chose an appropriate setting/display for merchandise.
Excellent

Chose excellent or very creative setting/display for merchandise.
Proportion
pts

Poor

Props and signs were not used.
Fair

Props and signs are not in proportion to the merchandise.
Good

Props and signs are in proportion to the merchandise.
Excellent

Props and signs are in proportion to the merchandise and unique or creative.
Balance
pts

Poor

There is no balance to the items in the display.
Fair

Student used too few props to demonstrate whether he/she grasps the concept of balance.
Good

There is some balance to the items in the display.
Excellent

Student used many examples of well balanced props in the display.




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