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iRubric: Car Advertisement rubric
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Car Advertisement
Rubric Code:
Q52A42
By
stansbew
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
6-8
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Desktop Mode
Mobile Mode
Car Advertisement
Below Basic
1 pts
Basic
2 pts
Proficient
3 pts
Advanced
4 pts
Purpose of the Ad
Below Basic
The ad does not address the consumer's needs.
Basic
The ad grabs the consumer's attention by meeting one consumer need.
Proficient
The ad grabs the consumer's need by meeting two consumer needs.
Advanced
The ad grabs the consumer's attention by saving money, providing a better life, solving problems.
Important Information
Below Basic
Product name evident; may be messy; many details;may not be aimed at the appropriate target audience.
Basic
Product name is clear; some details are missing; appeals to the appropriate target audience
Proficient
Product name is clear and attractive; all important information present; appeals to the target audience
Advanced
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident.
Overall Design
Below Basic
Inadequate text-either too sparse or too wordy; image missing or too small, uninteresting or unclear.
Basic
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective.
Proficient
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Advanced
Layout simple and balanced with an adequate amount of white space;excellent description of product in few words; illustration highly effective
Technique and audience
Below Basic
missing both technique and target audience
Basic
Missing either technique or target audience
Proficient
Identified techniques and target audience but one is incorrect
Advanced
Accurately identified: Commercial techniques and target audience.
Subjects:
Vocational
Types:
Project
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