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COM 408 final packages COM 408 packages mid-semester Rubric Code: Q2W4777 By mbbrad4d Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: Undergraduate

scriptwriting
	Poor 4 pts	Fair 6 pts	Good 8 pts	Excellent 10 pts
intro and tag; sig out	Poor intro and tag are missing	Fair intro or tag are late on show date; intro and tag give minimal information	Good intro or tag give minimal information; intro or tag includes subjective information for anchor to read (i.e. "I hope" or "I'm really looking forward...");reporter is not identified; no reporter sig out	Excellent intro and tag give good, factual information to introduce and close the story. Avoids utterances such as "Wow..." Reporter is identified, and reporter signs out of package
balance of VO and SOT	Poor SOTs are too long; only one SOT; story is difficult to understand; SOTs would be better paraphrased--don't provide emotion, evaluation, or personality	Fair Includes only 2 SOTs; SOTs or VOs are too long; somewhat of an imbalance of VO and SOT; one or two SOTs would be better paraphrased	Good Includes 3 SOTs; some SOTs are somewhat lengthy; decent mix of VO, SOT, and/or NATSOT	Excellent includes at least 4 SOTs that average 8-12 seconds; balances VO/SOT/NATSOTs effectively in telling story
storytelling
	Poor 10 pts	Fair 14 pts	Good 17 pts	Excellent 20 pts
structure and cohesion	Poor story lacks logical structure, sequence and flow; audio and video do not enhance story; story lacks good visuals or audio to help tell the story; no attempt to make the story compelling for the viewer	Fair structure, sequence and flow of story drops off in a few places; audio or video do not enhance story; little attempt to add compelling storytelling elements	Good story employs loose story structure; audio and video often enhance storytelling; video and audio elements have logical sequence and flow in most places; attempts to employ surprise, character or quest to draw in viewer, but might not have been effective in places	Excellent story employs good story structure; audio and video elements work well in enhancing the storytelling; video and audio elements have logical sequence and flow; employs surprise, character, or quest to make story compelling
Video specifications
	Poor 10 pts	Fair 14 pts	Good 17 pts	Excellent 20 pts
video	Poor shots have same angles or focal length; 3+ shots are poorly composed, improperly exposed or shaky	Fair story needs better variety of shots or angles, 1-2 shots are poorly composed, 2 shots improperly exposed or shaky	Good adequate variety of shots (wide, medium tight) and angles (wide, compressed; low, high), proper composition, one shot improperly exposed or shaky	Excellent wide variety of shots and angles, excellent or creative composition, all shots properly exposed and steady
audio	Poor one or two SOTs are inaudible or need isolated mic; all SOTs need mic during shoot; ineffective use of music; uses copyrighted music without attribution	Fair audio from voiceover or SOTs is generally clean--two SOTs are missing mic, but still somewhat audible	Good audio from voiceover or SOTs is generally clean--one SOT is missing mic, but still audible	Excellent audio from voiceover and SOTs is clean
editing	Poor shots are edited randomly, 3+ audio mistakes (clipped, volume inconsistencies or distorted), edit pace lags or doesn't suit tone of story; inappropriate transitions; flash frame (gap) is seen; nat sound is not audible; two or more jump cuts found	Fair Shots follow proper sequencing in 50% of story; 2 audio mistakes (clipped, volume inconsistencies or distorted), edit pace lags or is abrupt in two or more places in story; one jump cut is found; nat sound appears and disappears throughout or is at an inconsistent level	Good Shots follow proper sequencing in 75% of story; 1 audio mistake (clipped, volume inconsistencies or distorted), edit pace mostly suits tone in story; employs nat sound correctly	Excellent Story uses proper sequencing of shots, audio editing is clean, edit pace suits the story, employs nat sound breaks appropriately

Keywords:

Broadcast; video production

Subjects:

Communication

Types:

Assignment

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