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iRubric: Persuasive Business Letter rubric
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Persuasive Business Letter
Rubric Code:
Q2B9CX
By
effertjm
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
6-8
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Persuasive Business Letter
Advanced
4 pts
Proficient
3 pts
Basic
2 pts
Minimal
1 pts
Letter Format
Advanced
Complies with all the requirements of a standard block-form business letter.
Proficient
Complies with almost all the requirements of a a standard block-form business letter. (Minor error)
Basic
Complies with some requirements of a standard block-form business letter. (Several errors or major error)
Minimal
Complies with few requirements of a standard block-form business letter.
Purpose
Advanced
Letter begins with a skillfully crafted introduction and a strong statement of purpose/thesis.
Proficient
Letter begins with an introduction and a general statement of purpose.
Basic
Letter may begin with an introduction or general statement of purpose (either may be weak or missing).
Minimal
Letter does not begin with an introduction or a statement of purpose.
Content
Advanced
Writer skillfully states their opinion about 3 proposals, with persuasive and convincing rationales for each. Several other unique proposals are also convincingly suggested.
Proficient
Writer clearly states their opinion (with clear rationale) on 3 proposals. One or two additional proposals are also suggested.
Basic
Writer states their opinion on all of the proposals, but does not provide convincing or reasonable rationales. May be missing an additional proposal.
Minimal
Writer does not state their opinion on all 3 proposals and has weak or missing rationales. No additional proposals suggested.
Conventions/Grammar
Advanced
Author makes no errors in grammar, spelling or conventions that distract the reader from the content. Sentences are well-constructed with varied structure.
Proficient
Author makes almost no errors in grammar, spelling, or conventions. Most sentences are well-constructed and there is some varied sentence structure.
Basic
Author makes several errors in grammar, spelling, or conventions. Some sentences may be choppy or rambling. Little variety of style or length.
Minimal
Athor makes numerous errors in grammar, spelling, or conventions that makes the letter difficult to read or understand. Sentences are choppy or rambling.
Tone/Word Choice
Advanced
Tone of letter is consistently very formal. Many precise and vivid words enhance ideas and confidently persuade.
Proficient
Tone of letter is generally formal. Some precise words used to present ideas and persuade.
Basic
Tone of the letter is sometimes formal. Words are correct, but not precise, vivid, or convincing.
Minimal
Tone of letter is informal and words are vague, incorrect, dull, or unconvincing.
Subjects:
Communication
Types:
Project
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