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The Shopping Experiment v3 
Students are to shop in a store in which sales staff interact with customers and observe shoppers of different ethnic groups, races, social classes, or appearance are waited upon to determine if members of different groups experience prejudice or discrimination. They will analyze observations, quantify data to create objective scores of observations, interpret data to draw conclusions regarding whether or not discrimination or prejudice was evident at this location. Students must then utilize sociological theories and concepts to explain the likely reasons for the presence or absence of prejudice and discrimination in their observational location.
Rubric Code: Q28669
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Paper component
  Excellent

40 pts

Good

30 pts

Fair

20 pts

Poor

10 pts

Observation Quality
10 %

Observed and reported on all items as directed in the "What information to gather" section

Excellent

Considered all 8 prespecified indicators of discrimination and/or prejudice and reporting these for each pair.
Good

Missed 1 -2 areas or failed to report for one pair.
Fair

Missed 3 - 4 areas or missed 2 pairs.
Poor

Did not discuss or make specific reference to any prespecified indicators of discrimination and/or prejudice or did not clearly differentiate these indicators for each of the different pairs.
Correct setting
5 %

See "The shopping part" for details

Excellent

Observed shoppers in appropriate setting: interactive situation with variety of price choices available)
Good
Fair
Poor

Setting inappropriate.
Correct pairing requirements
5 %

See "The shopping part" for details

Excellent

Observed 4 pairs and at least 2 relational sets; all criteria correctly met
Good

Observed 3 pairs, at least two relational sets
Fair
Poor

Observed 1 - 2 pairs or only one relational set
Analysis
40 %

Demonstrating ability to engage in data analysis and interpretation and interpret data using sociological concepts and theory

Excellent

1. Clearly linked sociological concepts or data (concepts, theories, specific research studies, etc.) to data interpretation questions
2. Properly calculated and reported Differential Treatment scores,
3. Cited 3 or more theories or concepts in support of positions taken.
Good

1. Properly calculated and reported Differential Treatment scores, BUT
2. Linked sociological concepts, etc. to issue in a somewhat confusing manner.
OR
2. Cited only 1 - 2 theories or concepts in support of positions taken.
Fair

1. Cited 1 - 3 theories or concepts , but they did not clearly support the student's position or were not clearly related to the subject matter.
OR
2. Improperly calculated and/or reported Differential Treatment scores.
Poor

1. Link between sociological concepts and issue poorly explained or difficult to follow.
OR
2. Stated opinion only and failed to cite evidence
OR
3. Improperly calculated and/or reported Differential Treatment scores.
Location Reporting
20 %

Thoroughness of reporting all elements required in the assignment

Excellent

Included all 5 items in the "Written Assignment Directions - Part 1: Observations" section, which subsumes all 8 items in the "What information to gather" section.
Good

One of items 1, 2, or 4 left out, or one of items 3b or 3c left out.
Fair

Two or more of items 1, 2, or 4 left out, or one of items 3b or 3c left out.
Poor

Three or more of items 1, 2, or 4 left out, or one of items 3b or 3c left out OR any of items 3a left out.
Clarity and Cohesion
10 %

Overall structure of paper

Excellent

Author's points are clearly outlined and presented, and flow in a logical order. Paper is well organized.
Good

Author makes good points, but these are not presented in a clearly outlined or logically flowing manner. Topics jump without clear sequence.
Fair

Points are difficult to find and/or follow. Little to no logical order evident.
Poor

Work does not display clear points, is presented in an illogical manner, or is difficult to follow.
Grammar, Spelling, and Syntax
5 %

Mechanical aspects of the paper

Excellent

There are 2 or fewer errors in grammar, spelling, or syntax.
Good

There are 3 - 4 errors in grammar, spelling, or syntax.
Fair

There are 5 - 6 errors in grammar, spelling, or syntax.
Poor

There are 7 or more errors in grammar, spelling, or syntax.
Proper citation of sources
5 %

Citations in the text and bibliography

Excellent

Page numbers of concepts from either book are cited in the text. If outside sources are used, all sources are properly cited in the body of the text and the bibliography. Quotes are used correctly and style used is consistent.
Good

1 - 3 of the following errors: Page numbers from text omitted or outside sources are improperly cited in either the body of the text or the bibliography, or there are errors in one or both areas. Quotes may be omitted and/or style may be inappropriate or inconsistent.
Fair

4 - 6 of the following errors: Page numbers from text omitted or outside sources are improperly cited in either the body of the text or the bibliography, or there are errors in one or both areas. Quotes may be omitted and/or style may be inappropriate or inconsistent.
Poor

7 or more of the following errors: Page numbers from text omitted or outside sources are improperly cited in either the body of the text or the bibliography, or there are errors in one or both areas. Quotes may be omitted and/or style may be inappropriate or inconsistent.










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