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iRubric: Advertising Poster rubric

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Advertising Poster 
Advertising Poster
Rubric Code: PXBB6WB
By cohalloran
Ready to use
Public Rubric
Subject: Education  
Type: Presentation  
Grade Levels: 6-8

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  Exceeds Standard

4 pts

Meets Standard

3 pts

Approaching Standrad

2 pts

Below Standard

1 pts

Creativity

Exceeds Standard

The poster shows exceptional use of imagination, color, imagery, and font. It is neat, clear and visually striking. Catches and maintains the audience's attention, creating a strong overall impression.
Meets Standard

The poster is neat and easily readable from a distance. It contains an image and creative use of font, color, and imagination to interest the audience.
Approaching Standrad

The poster uses some images, color and font techniques, but it is unimaginative or messy. Only briefly catches the attention of the reader, but the overall effect is not convincing.
Below Standard

The poster is messy, lacking color or images or creative use of font. The poster is rushed and unimaginative. It does not appear that the creator spent time on the assignment. The overall effect is unremarkable.
Use of Imperative Tense

Exceeds Standard

Advertisement uses more than the required amount of imperative sentences in a way that demonstrates an understanding of the verb tense and enhances the overall impact.
Meets Standard

Advertisement uses the required amount of imperative sentences in a way that demonstrates an understanding of the verb tense.
Approaching Standrad

Advertisement makes an attempt to use the required amount of imperative sentences in a way that demonstrates some understanding of the verb tense.
Below Standard

Advertisement makes little to no attempt to use the required amount of imperative sentences OR demonstrates a lack of understanding of the verb tense.
Slogan

Exceeds Standard

Advertisement contains a unique, creative, catchy slogan that exceptionally markets the product to the audience.
Meets Standard

Advertisement contains a creative, catchy slogan that appropriately markets the product to the audience.
Approaching Standrad

Advertisement contains a slogan, but it may be unimaginative or the connection to the product and is weak.
Below Standard

Advertisement does not contain a slogan or unrelated to the product.
Use of Advertising Techniques

Exceeds Standard

Advertisement uses two or more of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing.
Meets Standard

Advertisement uses at least one of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing.
Approaching Standrad

Advertisement attempts to use logic, emotion, or credibility to sell the product, but the technique is clumsily used and/or only minimally connects to the people.
Below Standard

Advertisement does not attempt to use logic, emotion, or credibility to sell the product and/or does not connect to the people.
Use of French Language

Exceeds Standard

Advertisement contains no avoidable spelling or grammar mistakes. A high level of French vocabulary was used.
Meets Standard

Advertisement contains minimal, avoidable, spelling and grammar mistakes that do not interfere with meaning or readability. A grade appropriate level of French vocabulary was used.
Approaching Standrad

Advertisement contains multiple, avoidable, spelling and grammar mistakes that detract from the meaning and readability. An attempt at grade appropriate level of French vocabulary was made.
Below Standard

Advertisement contains numerous, avoidable, spelling and grammar mistakes that distract from the overall meaning of the piece. Little to no French vocabulary was used.




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