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Raider Power
Market a Sports Drink - 4 P's of Marketing
Rubric Code:
PX39C38
By
krmcnish
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12
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Raider Power Sports Drink
4 P's of Marketing
Distinguished
25 pts
Proficient
15 pts
Emerging
12 pts
Basic
8 pts
No Attempt
0 pts
Price
Distinguished
There are 3 identified competitors as well as their prices and the price of the product is made based on competitors prices & survey results.
Proficient
There are 2 identified competitors as well as their prices and the price of the product is made based on competitors prices & survey results.
Emerging
There is 1 identified competitor as well as their price and the price of the product is made based on the competitor prices & survey results.
Basic
There are no identified competitors as well as their prices and the price of the product is made based on competitors prices & survey results.
No Attempt
The student made no attempt.
Place
Distinguished
The places where the product will be sold are identified. There are more than two and they are not limited to just one type of place (example not only food stores). Distribution strategy chosen is defined.
Proficient
The places where the product will be sold are identified. There are more than one and it is not limited to one type of place (example not only food stores). Distribution strategy chosen is defined.
Emerging
The places where the product will be sold are identified. There are more than one and it is limited to one type of place (example only food stores). Distribution strategy chosen is not defined.
Basic
The place where the product will be sold is identified. There is only one. Distribution strategy chosen is not defined.
No Attempt
The student made no attempt.
Promotion
Distinguished
Promotional plan includes:
-Flyer
-Celebrity endorsement
-Sporting event promotion/contest
-Social media
-TV, print, radio
-Animoto video
-Press release
Locations for:
-TV
-Radio
-Print
Proficient
Missing 1 of the previous items.
Emerging
Missing 2 of the previous items.
Basic
Missing 3 or more of the previous items.
No Attempt
The student made no attempt.
Product
Distinguished
The product includes:
-Logo
-Slogan
-Label
-Package
-Flavors
-Size
-Nutrition label
-Product type
Proficient
Missing 1 of the previous items.
Emerging
Missing 2 of the previous items.
Basic
Missing 3 or more of the previous items.
No Attempt
The student made no attempt.
Presentation
Distinguished
The student presents the information clearly and displays a complete understanding of their information. Speakers speak in a loud, clear voice and don't read from screen. Presentation is at least 8 minutes.
Proficient
The student presents the information fairly clearly and displays a reasonable understanding of their information, only refers to the slides for refreshers. Speakers presents in a loud, clear voice but, turns to the screen occasionally. Presentation is at least 8 minutes.
Emerging
The information presented is not clearly displayed throughout the project. The slides are referred to often through the presentation and somewhat relied on. Speaker presents in a loud, clear voice but turns to the screen occasionally. Presentation is less than 8 minutes.
Basic
Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected. The slides are relied on and read right from them. Speaker does not present in a loud, clear voice and reads from presentation. Presentation is less than 8 minutes.
No Attempt
The student made no attempt.
Flyer
Distinguished
Promotional Flyer has product information on it (name, flavors, price, place, launch date, slogan). Includes an element of creativity and is appealing to the eye.
Proficient
Promotional Flyer is missing one of the previous items and is somewhat lacking creativity.
Emerging
Promotional Flyer is missing two of the previous items and is somewhat lacking creativity.
Basic
Promotional Flyer is missing three of the previous items and is somewhat lacking creativity.
No Attempt
The student made no attempt.
Animoto Video
Distinguished
At least 1 minute long. Highlights all information and features about product in a creative way. Words and pictures are clear and visible.
Proficient
At least 45 seconds long. Highlights all information and features about product in a creative way. Words and pictures are clear and visible.
Emerging
At least 30 seconds long. Highlights most information and features about product in a creative way. Words and pictures are somewhat clear and visible.
Basic
Under 30 seconds seconds long. Highlights most information and features about product in a creative way. Words and pictures are somewhat clear and visible.
No Attempt
The student made no attempt.
Press Release
Distinguished
Between 200-300 words. Addresses introduction of the product and highlights information about it, includes all necessary information. 1-2 spelling/grammar mistakes.
Proficient
Between 200-300 words. Addresses introduction of the product and highlights information about it, includes all necessary information. 3-4 spelling/grammar mistakes.
Emerging
Not between 200-300 words. Missing some necessary information. More than 5 spelling/grammar mistakes.
Basic
Not between 200-300 words. Missing most necessary information. More than 5 spelling/grammar mistakes.
No Attempt
The student made no attempt.
Grammar and Mechanics
Distinguished
Capitalization and punctuation are correct throughout the presentation. There are no grammatical or spelling errors.
Proficient
There are 1-2 errors in capitalization or punctuation or 1-2 errors in grammar on the presentation.
Emerging
There are 3 or more errors in capitalization or punctuation or there are 3 or more grammatical errors on the presentation.
Basic
There are 4-5 spelling and grammatical errors in this presentation.
No Attempt
There are 6 or more spelling and grammatical errors in this presentation.
Teamwork/Participation
Distinguished
The group worked very well with each other and the presentation was shared equally among the group members. The group member scored a 5 on the peer evaluation.
Proficient
The group worked well with each other and communicated well. Some members participated slightly more than others. The group member scored a 4 on the peer evaluation.
Emerging
Group communicated relatively well with few miscommunication errors. The group member scored a 3 on the peer evaluation.
Basic
Group did not work well together. There were obvious miscommunication. The group member scored a 2 on the peer evaluation.
No Attempt
There was no evidence of group work, one person clearly did all the work. The group member scored a 1 on the peer evaluation.
Keywords:
Marketing
Subjects:
Business
Geology
Social Sciences
Vocational
Types:
Project
Presentation
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