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iRubric: The Business Plan rubric

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The Business Plan MGMT 1105 - Business Plan Rubric Code: PX3664 By cabentley Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

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	Poor 60 pts	Fair 70 pts	Good 80 pts	Very Good 90 pts	Excellent 100 pts
Writing Style	Poor 1-7 Components of Business Plan are addressed.	Fair 8-9 Components of Business Plan are addressed.	Good 10-11 Components of Business Plan are addressed.	Very Good 12 Components of Business Plan are addressed.	Excellent The 13 Components of Business Plan are addressed.
Business Plan Components	Poor Incomplete sentences, poor use of grammar and punctuation in over half of Plan. No order or system of components in Business Plan.	Fair Incomplete sentences, fair use of grammar and punctuation in one fourth to one half of Plan. Erratic order/system of components in Business Plan.	Good Complete sentences, good use of grammar and punctuation in Plan. Order of components in Business Plan is systematic.	Very Good Complete sentences, correct use of grammar and punctuation. Order of components in Business Plan is concise and systematic.	Excellent Complete sentences, correct use of grammar and punctuation. Business Plan is written in concise and systematic format with headings and subheadings.
Quality of Information	Poor No supporting research pertaining to the venture, business, industry, competion. Ineffective description of venture or business idea.	Fair Minimum supporting research pertaining the venture, business, industry, competition. Incomplete description of venture or business idea.	Good Defense of venture/business plan supported by business/industry research. Description of venture/business idea.	Very Good Defense of venture/business plan supported by business/indusry research. SWOT analysis. Complete description of venture/business idea.	Excellent Supporting research pertaining to venture. Complete and effective SWOT analysis. Complete and descriptive synopsis of venture/business idea.
Attractiveness	Poor No use of charts, graphs, pictures. Creativity is nonexistence.	Fair Moderate use of charts, graphs and pictures. Creativity is at minimum.	Good Use of charts, graphs, and pictures. Effective use of creativity with graphics.	Very Good Charts, graphs and pictures enhance scope of Business Plan. Effective use of creativity with grahics.	Excellent Creativity is used through effective/informative charts and graphs. Pictures are used to enhance quality of business proposal/plan.