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Flyer Rubric 
Flyer Rubric
Marketing Communications, Q3 Projects. Design a Flyer in InDesign that shows clear writing about a product or business, includes graphs, graphics or photos that are clear/undistorted with age-appropriate grammar, headings, and clear organization. Contact information or QR codes should be included to lead the reader to additional information.
Rubric Code: PX2BAWW
By chairwoman
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Creating a Flyer
  Poor

2 pts

Fair

5 pts

Good

8 pts

Excellent

10 pts

Attractiveness & Organization

Poor

The flyer's formatting and organization of material are confusing to the reader. Text areas and graphics overrun the margins and distort the message.
Fair

The flyer has well organized information. Some information bleeds into the gutter -- looks messy due to unbalanced layout.
Good

The flyer has attractive formatting and well-organized information. All layout/columns fit in the margins and gutters.
Excellent

The flyer has exceptionally attractive formatting and well-organized information. All layouts and columns fit in the margins and gutters.
Graphics/Pictures

Poor

Graphics do not go with the accompanying text or appear to be randomly chosen. Most graphics do not explain their purpose or are distorted and not providing additional information. Graphics should be re-sized or fitted to fit the space better.
Fair

Graphics go well with the text, but there are too few and the flyer seems "text-heavy". Some graphics may be distorted or not proportionally fitted to the area provided.
Good

Graphics go well with the text, but there are so many that they distract from the text. All graphics are proportionally fitted to the space allotted. Captions, wrap around the graphic in a non-obtrusive way.
Excellent

Graphics go well with the text and there is a good mix of text and graphics. All graphics are proportionally fitted to the space allotted. Captions, wrap around the graphic in a non-obtrusive way.
Writing/Organization

Poor

Less than half of the sections of the flyer have a clear beginning, middle and end. Headings are absent or mis-matched.
Fair

Most sections of the flyer have a clear beginning, middle and end. Some headings don't match the content of the section.
Good

Almost all sections of the flyer have a clear beginning, middle and end. Headings are included with all sections.
Excellent

Each section in the flyer has a clear beginning, middle, and end. Headings are included with all sections -- and match the content of the section.
Grammar/Punctuation

Poor

There are more than 2 errors in capitalization, punctuation, or grammar.
Fair

There are 2 errors in capitalization, punctuation, or grammar.
Good

There is 1 error in capitalization, punctuation, or grammar.
Excellent

Capitalization, punctuation, and grammar are correct throughout the flyer.
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