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iRubric: Promotional Video rubric
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Promotional Video
Promotional Video
Student(s) will produce a promo/ad of at least 1 minute in length on an approved event or idea for the Montezuma Schools or Community
Rubric Code:
PCX6C5
By
kgroleau
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
9-12
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Promo/Ad
Distinguished
5 pts
Proficient
4 pts
Apprentice
3 pts
Amature
1 pts
Intent/Key Audience
Distinguished
Intent sheet very detailed, followed and revisions noted and key audience recognized
Proficient
Intent sheets are weak in 1 or 2 areas and key audience not extremely clear
Apprentice
A few areas showing intention, but more effort should have been put into the intent sheets and key audiences
Amature
Hardly any effort in planning
Promotional value
Distinguished
Idea or event thoroughly covered in an interesting and creative manner
Proficient
Some key information was not included
Apprentice
Weak, but adequate
Amature
Minimal, if any, effort
Visual Impact
Distinguished
Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics (if applicable)
Proficient
1 or 2 errors that could not be removed in editing; some visual impact
Apprentice
Some parts are difficult to watch because basic camera skills are weak; visuals are not original
Amature
Errors make viewing difficult; no visual impact
Editing
Distinguished
Shots serve a purpose; transitions and special effects used when necessary
Proficient
Lack of or over-use in several areas
Apprentice
Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video
Amature
minimal effort to improve quality through editing
Keywords:
Video Production
Subjects:
Communication
Types:
Project
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