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iRubric: Introduction to Business - Lemonade Stand Project rubric

iRubric: Introduction to Business - Lemonade Stand Project rubric

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Introduction to Business - Lemonade Stand Project 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: P93WC4
By jcautero
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Company Description
10 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
10 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan
10 pts

Start-up Costs
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Excel spreadsheet with comments and graph completed in full.
Explained what you are doing with profits.
Accountants found your money management system to be outstanding.
Good

Above Expectations
Completed most content for this area.
One minor item missing.
Accountants found your finances organized.
Explained where profits would be going.
Fair

Meets Expectations
Missing most content.
Did not complete graph of profits.
Accountants found your finances unorganized and missing receipts.
Use of profits was not identified.
Poor

Does not meed expectations
Missed entire page.
Did not hand in financial information.
Did not explain what you would do with profits.
Accountants found many auditing flags and finances unorganized.
Report Mechanics/Grammar & Spelling
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations
Did not meet any requirements of report mechanics.
Creativity
10 pts

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement or business card for business.
Good

Above Expectations
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meed expectations
Didn't complete business plan or advertisement.
Business Stand
10 pts

Business Stand is enticing to customers, clearly displays product and price of product
Excellent

Meets or Exceeds Highest Expectations
Business Stand is in great location, decorated neatly, Name of Business and Logo are clearly displayed as well as price of product.
Good

Above Expectations
Location of business stand is great, decorated neatly.
Name of Business and Logo are present but could be more appealing.
Price of product was clearly displayed somewhere on the stand.
Fair

Meets Expectations
Business Name and Logo are evident on stand.
Price is displayed.
Could be more creative and appealing and location is lacking.
Poor

Does not meet expectations
Stand is sloppy and poorly decorated.
Business logo is not evident nor is price of product.
Business name is unclear and uninviting to customers.
Little time or effort was put into this project
Product/Customer Satisfaction
10 pts

customers clearly liked product(s) and were very satisfied overall with their experience with your company
Excellent

Meets or Exceeds Highest Expectations
Customers truly loved your product(s).
Your profits were high and customer satisfaction was extremely high.
Good

Above Expectations
Customers were very pleased with most aspects of your product(s).
They found 1-2 things that could use improvement.
Fair

Meets Expectations
Customers thought product was okay.
Did not produce a lot of profits.
Customer survey provided dismal results--more than 2 things could have been improved.
Poor

Does not meet expectations
Customers were clearly disappointed.
Customer survey produced disappointing results.
Day of Fair
10 pts

Attended Fair and was diligent in selling and maintaing product.
Excellent

Meets or Exceeds Highest Expectations
Were extremely diligent in managing booth and serving customers.
Were pleasant and friendly to all customers.
Business opened at 7:30 am! Set-up and clean up of booth was organized and exceptional.
Paid attention to detail entire day. Looked for ways to improve your business throughout the day.
Good

Above Expectations
Everything went well.
You were diligent in managing booth and serving customers.
Set up and clean up was organized.
Did several things to improve your sales throughout the day.
Fair

Meets Expectations
You sat in your booth and sold your product but you never went above and beyond to improve sales.
You were present but spent most of the day in the booth. No active sales strategies were used. You were left with a lot of product.
Your section was left unorganized and messy. Your business did not open on time.
Poor

Does not meet expectations
Rude and discourteous to customers. One or more team members absent.
Could have cared less whether or not your product sold.
Did not set up or clean up well. Left your section in disarray.
You were late in opening business and behind in closing it.



Keywords:
  • Entrepreneurial Business Plan

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