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iRubric: Typographic Poster Design rubric
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Typographic Poster Design
Typographic Poster Design
Your assignment is to design a poster to promote safe driving that will increase awareness of how distractions cause accidents.
Rubric Code:
P8XW8B
By
elnapieters
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Assignment
Grade Levels:
Undergraduate
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DISTRACTED DRIVING POSTER RUBRIC
Exceeded Expectations
15 pts
Met Expectations
11 pts
Minimum Expectations
7 pts
Failed Expectations
3 pts
Exploration & Creativity
Exceeded Expectations
Brainstorming is evident. Student approached subject from many angles. The student explored several choices before selecting one; generated many ideas; tried unusual combinations before starting final work
Met Expectations
Brainstorming is evident. Student approached subject from many angles. The student tried a few ideas for selecting one; made decisions after referring to only one source
Minimum Expectations
Student visited only a couple of sites and did not explore ideas in depth. The student worked on only one solution and did not experiment with other concepts or layout ideas.
Failed Expectations
The student gave no evidence of trying anything new. This poster does nothing to promote safe driving.
Message Content
Exceeded Expectations
Message is bold, compelling and possibly multi-layered. It goes beyond the obvious.
Met Expectations
Message is clear and compelling. It may not be as subtle as it could be.
Minimum Expectations
Message is slightly
confusing
Failed Expectations
Message is absent.
Layout
Exceeded Expectations
The poster is exceptionally
attractive in terms of
design, layout, and
neatness. The use of space, fonts, and color is pleasing to the eye and invites the viewer
to read the entire poster. The viewer walks away from the poster determined to change their driving habits.
Met Expectations
The poster is eye-catching and attractive. Text is easy to read. The space reflects the designers understanding to to communicate depth and meaning through placement. Try using fewer styles - simplify.
Minimum Expectations
The poster is unattractive. It is difficult to read, too “busy” or “boring”. Too much or too little information and it is poorly written, inaccurate, or incomplete. There is no organization or hierarchy. Look at some books and get some layout ideas. Rethink the positioning of elements.
Failed Expectations
What layout? Elements are “thrown” onto the page.
Originality, Voice, & Creativity
Exceeded Expectations
Approaches all work in a highly individualized and expressive manner and is able to direct own problem solving process. Work content and images are original, fresh and inventive.
Met Expectations
Approaches most work in an independent and expressive manner. Directs own problem solving process most of the time. Work based on others ideas and images. Evidence of originality and new insights.
Minimum Expectations
May work in a personalized and expressive manner for problem solving in some instances, but is occasionally dependent on guidance. Work directly presents others’ ideas and images.
Failed Expectations
Works in a haphazard manner with little understanding of a successful problem solving process and requires frequent direction. Minimal presentation of others’ ideas and images.
Deadline
Exceeded Expectations
Submitted complete project with all phases intact at scheduled deadline
Met Expectations
Minimum Expectations
Failed Expectations
Rules for Design
Exceeded Expectations
5 pts
Met Expectations
4 pts
Minimum Expectations
3 pts
Failed Expectations
1 pts
Communicate
Exceeded Expectations
Design communicates a message and doesn't simply look decorated
Met Expectations
Minimum Expectations
Failed Expectations
Typeface Usage
Exceeded Expectations
No more than 2 - 3 typeface families; treated the type as image; legibility
Met Expectations
Minimum Expectations
Failed Expectations
Visual Hierarchy
Exceeded Expectations
Information and images presented on the poster are presented in a logical manner; clear and easy to follow
Met Expectations
Minimum Expectations
Failed Expectations
Color
Exceeded Expectations
Colors appear to be made with a purpose; good contrast
Met Expectations
Minimum Expectations
Failed Expectations
Other Requirements
Exceeded Expectations
Size = 11"x17" • Correct file format • Source(s) cited • Brainstorm and written reflection completed.
Met Expectations
Minimum Expectations
Failed Expectations
Subjects:
Arts and Design
Types:
Assignment
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