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Typeface poster design project 
Typeface poster design project
The students will develop a poster design on a specific typeface of their choice. The poster must effectively utilize elements and principles of graphic design and the grid structure. The poster must be in black & white only and should include the name of the typeface, the typeface designer's name, the year it was created, a series of alpha characters in upper and lowercase, the full set of numerals, special characters, one supporting graphic element, and a brief paragraph about the history of the typeface.
Rubric Code: P8A5C5
By mlambert
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Typeface Poster Design
  Non-Proficient

4 pts

Partially-Proficient

6 pts

Proficient

8 pts

Advanced

10 pts

Met Design Criteria

Size, color mode, overall message, typography, size, resolution of 200dpi, The poster must be in black & white only and should include the name of the typeface, the typeface designer's name, the year it was created, a series of alpha characters in upper and lowercase, the full set of numerals, special characters, one supporting graphic element, and a brief paragraph about the history of the typeface.
Non-Proficient

Has met one or none of the requirements
Partially-Proficient

Met more than one of the requirements.
Proficient

Met most of the requirements.
Advanced

Met all the requirements. ~ Design is outstanding:
Layout.
Type.
Images.
Color/Contrast.
Included ALL required components.
Spelling and Readability

Non-Proficient

Spelling & grammatical errors present. Type unreadable due to font and/or contrast.
Partially-Proficient

One or more minor errors and/or type readability is diminished~must get close to work to read the main title.
Proficient

One error or typo. Font choice and contrast is acceptable.
Advanced

Design is highly readable and clean. No spelling or grammatical errors present.
Focus

Non-Proficient

Focus not on main points.
Partially-Proficient

Focus on main points. Elements may have equal dominance, thus losing impact and interest.
Proficient

Grabs reader’s eye and uses hierarchy/dominance well. May lack enough white space around elements.
Advanced

Grabs reader’s eye. Appropriate font and/or graphic. Exceptionally obvious.
Balance

Non-Proficient

Items do not have a visual balance (symmetrical or asymmetrical.) Inadequate or excessive space.
No grid was used.
Partially-Proficient

Items almost have visual balance. Allowed adequate white space, but design lacks structure or grid was poorly utilized.
Proficient

Text and graphics have just the right amount of visual balance. White space is adequate and not overbearing.
A grid was used to provide structure.
Advanced

Exceptional use of balance. Grid was used. White space used to enhance the design.
Proximity

Non-Proficient

Elements placed on page arbitrarily. Difficult to follow.
Partially-Proficient

Some items grouped together. Appears cluttered.
Proficient

Most related items are grouped together. Appears organized and easy to read.
Advanced

Related items grouped together. Well-organized and very easy to read. Exceptional use of proximity.
Alignment

Non-Proficient

Elements not in proportion to their relative importance.
Partially-Proficient

Some elements in proportion to their relative importance.
Proficient

Most elements in proportion to their relative importance.
Advanced

All elements in proportion to their relative importance.
Typography

Non-Proficient

Poorly implemented typographic design choices in size, leading, kerning, tracking, alignment, etc.
Partially-Proficient

Weak implementation of typographic design choices. Some effort noted.
Proficient

Used typographic design choices wisely. Effective, but not exceptional.
Advanced

Used typographic choices wisely and created an outstanding design. Exceptionally eye-catching.
Choice of graphic element

The graphic element should support & enhance the message of the design.
Non-Proficient

Chosen graphic is low resolution and pixelization occured when enlarged within the design, is scaled disproportionately, and/or does not relate directly to the typeface's history or to its designer in any way.
Partially-Proficient

Chosen graphic may be out of proportion or in low resolution but not more than one of these factors. The graphic relates to the typeface or its designer.
Proficient

Chosen graphic may be appropriate and in acceptable resolution, but is not exceptional.
Advanced

Exceptional choice of graphic. Resolution of the image is high enough to avoid pixelation when enlarged within the design. Proportions of the image are kept intact when image was scaled.



Keywords:
  • design typography


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