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iRubric: Creative Brief rubric
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Creative Brief
Assessment of written creative brief.
Rubric Code:
P846B7
By
cathystrowig
Draft
Public Rubric
Subject:
Arts and Design
Type:
Assessment
Grade Levels:
Undergraduate
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Excellent
5 pts
Good
3 pts
Poor
0 pts
Deadline
Excellent
Brief was turned in on time and complete.
Good
Brief was 1 or 2 days late.
Poor
Brief was 3 to 5 days late.
Deadline
Spelling/Grammar/Presentation
Excellent
Spelling and grammar show correct usage. Presentation is organized, easy to understand and professional.
Good
Under 3 minor spelling or grammar mistakes.
Presentation is organized and clear.
Poor
Spelling or grammar mistakes. Spell check was obviously not used.
Presentation is sloppy.
Spelling /Grammar/ Presentation
Content
Excellent
Brief included clear objectives and goals for client. Strategy included well defined demographics and plan for achieving goal(s). Concept is unique, memorable approach of achieving goal with the strategy stated.
Good
Brief included objectives and goals for client. Strategy included some demographics and plan for achieving goal(s). Concept is an accepted approach of achieving goal with the strategy stated.
Poor
Brief is vague and not developed to the level required.
Objective and goal(s) are basic. Demographics are not available or too generic. Concept not developed.
Content
Subjects:
Arts and Design
Types:
Assessment
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