iRubric: Creative Brief rubric

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Creative Brief Assessment of written creative brief. Rubric Code: P846B7 By cathystrowig Draft Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: Undergraduate

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	Excellent 5 pts	Good 3 pts	Poor 0 pts
Deadline	Excellent Brief was turned in on time and complete.	Good Brief was 1 or 2 days late.	Poor Brief was 3 to 5 days late.
Deadline
Spelling/Grammar/Presentation	Excellent Spelling and grammar show correct usage. Presentation is organized, easy to understand and professional.	Good Under 3 minor spelling or grammar mistakes. Presentation is organized and clear.	Poor Spelling or grammar mistakes. Spell check was obviously not used. Presentation is sloppy.
Spelling /Grammar/ Presentation
Content	Excellent Brief included clear objectives and goals for client. Strategy included well defined demographics and plan for achieving goal(s). Concept is unique, memorable approach of achieving goal with the strategy stated.	Good Brief included objectives and goals for client. Strategy included some demographics and plan for achieving goal(s). Concept is an accepted approach of achieving goal with the strategy stated.	Poor Brief is vague and not developed to the level required. Objective and goal(s) are basic. Demographics are not available or too generic. Concept not developed.
Content