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Business Writing 
Students will demonstrate professional writing skills
Rubric Code: P8225B
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Business Writing
  Does Not Meet

0 pts

Below Expectations

1 pts

Approaches Expectations

2 pts

Meets Expectations

3 pts

Above Expectations

4 pts

Exceeds Expectations

5 pts

Content

Clarity of Message
Progression of ideas

Does Not Meet

Meaning is unclear
Minimal use of examples and progression of ideas
Below Expectations

Meaning is unclear
Limited use of examples but there is a discernible progression of ideas.
Approaches Expectations

Meaning is somewhat clear
Sufficient use of examples and discernible progression of ideas.
Meets Expectations

Meaning is clear.
Ample use of examples and a clearly distinct progression of ideas.
Above Expectations

Meaning is very clear.
Ample use of strong examples and clearly distinct progression of ideas.
Exceeds Expectations

Meaning is enhanced.
Strong relevant examples
and well-executed progression of ideas.
Organization

E-mail
subject followed
key points
Paragraph
topic sentence
body
closing
Letter
introduction
body
closing

Does Not Meet

Subject is not properly followed; information does not address the subject matter.
Few, if any, key points are included, and they are difficult to follow.
Lacks a distinguishable topic sentence.
No salutation.
Body is unsupported; mostly rambling.
No closing word/phrase and/or signature.
Below Expectations

Subject is followed, somewhat, but information only vaguely addresses the subject matter.
A few key points are included and they mainly relate to the subject.
Lacks an acceptable topic sentence.
No proper salutation.
Some support is present for body, but it is incomplete.
Attempt at closing, but word/phrase is inappropriate.
Approaches Expectations

Most subject matter is clearly followed; information basically addresses the subject matter.
Some key points are included; most relate to the subject and are generally easy to follow.
Attempted topic sentence.
Introduction indicates some knowledge of proper salutation.
Coherent body support is present , but it is not concise.
Closing includes appropriate word/phrase or signature.
Meets Expectations

Subject matter is clearly followed; information demonstrates sound reasoning.
Most key points are included, and are relevant to the subject and are easy to follow.
Effective topic sentence.
Clear and logical order of paragraph structure.
introduction indicates clear understanding of proper salutation.
Body support is coherent, concise and accurate.
Closing includes correct signatory, both appropriate word/phrase and signature
Above Expectations

Subject matter is clearly followed; information demonstrates logic and relevance.
Key points are included, and are relevant to the subject and are easy to follow.
Distinguishable topic sentence.
Clear and logical order of paragraph structure.
Introduction indicates clear understanding of proper salutation.
Body support is coherent, concise and accurate.
Closing includes correct signatory, both appropriate word/phrase and signature
Exceeds Expectations

Subject matter is clearly followed; information demonstrates creativity and critical thinking
Key points are included, and are related to the subject and are easy to follow.
Outstanding topic sentence.
Clear and logical order of paragraph structure.
introduction indicates clear understanding of proper salutation.
Body support is coherent, concise and accurate.
Closing includes correct signatory, both appropriate word/phrase and signature
Grammar/Mechanics

Spelling
Punctuation
Capitalization
Noun-pronoun
Adjective-Adverb
Subject-Verb agreement
Verb tense

Does Not Meet

Contains 8 or more errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Below Expectations

Contains 6-7 errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Approaches Expectations

Contains 4-5 errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Meets Expectations

Contains 3 errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Above Expectations

Contains 1-2 errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Exceeds Expectations

Is entirely free of errors in spelling, punctuation, capitalization and/or other grammar errors, i.e. subject-verb agreement.
Word/Choice

Vocabulary development
Strong verbs
Precise nouns

Does Not Meet

Vague,redundant and inconsistent word choice
Below Expectations

Attempts relevant vocabulary, but misuse makes it obvious that there is no clear understanding of the words.
Approaches Expectations

Retrieves relevant vocabulary, although still inconsistent in word choice.
Meets Expectations

Selects relevant vocabulary, verbs and pronoun.
Above Expectations

Selects relevant vocabulary and often uses strong verbs and precise nouns.
Exceeds Expectations

Consistently selects relevant vocabulary and uses strong verbs and precise nouns.
Format

Follows Correct e-mail format:
subject
greeting
body
closing
signature
Readability of other documents

Does Not Meet

Does not create e-mail in the proper format; no elements are followed.

Inappropriate use of white space, text, font graphics and justification.
Below Expectations

1 element of format is followed

Appropriate but very inconsistent use of white space, text, font graphics and justification
Approaches Expectations

2-3 elements of format are followed

Appropriate but somewhat inconsistent use of white space, text, font graphics and justification
Meets Expectations

4 elements of format are followed

Appropriate and consistent use of white space, text, font graphics and justification
Above Expectations

5 elements of format are followed

Appropriate and consistent use of white space, text, font graphics and justification with obvious creative initiative that sets the work apart, on a regular basis.
Exceeds Expectations

5 elements of format are followed, precisely.

Outstanding and consistent use of white space, text, font graphics and justification, that help to appropriately distinguish this applicant from others





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