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Restaurant Concept Project Restaurant Concept Project Design a restaurant concept, which involves the entire dining experience. Elements that define a restaurant concept include decor, lighting, menu, service, price, location, size, target market, atmosphere, seating, and hours of operation. Rubric Code: P76BXB By catchme426 Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Restaurant Concept Project
	Developing (N/A)	Fair (N/A)	Good (N/A)	Excellent (N/A)
Demographic Statement 40 pts	Developing The demographic statement lacks sufficient information on target market, concept related food, and explanation of why you chose your theme for the specific destination. 10 points	Fair The demographic statement includes restaurant name, theme and limited restaurant destination information. 20 points	Good The demographic statement includes the restaurant name and theme, target market (type of people and ages), concept related food. 30 points	Excellent The demographic statement includes the restaurant name and theme, target market (type of people and ages), concept related food, and an explanation about why you chose your theme and why your theme is unique. 40 points
Restaurant Name 20 pts	Developing The restaurant name utilizes one or more colors, is not related to the theme or concept, and is not original. 5 points	Fair The restaurant name utilizes at least 2 colors, is somewhat related to the theme or concept, and is partly original. 10 points	Good The restaurant name utilizes at least 2 colors, is related to the theme or concept, and is original. 15 points	Excellent The restaurant name has at least 2 colors, is related to the theme or concept, and is original. Looks very professional in quality. 20 points
Decor and Design 40 pts	Developing Few of the following items were included in the restaurant design: exterior view, color of the walls, and table settings: decorations (theme examples: rain forest, ocean, music, movie, beach, chinese, etc.); lighting 10 points	Fair Most of the following items were included in the restaurant design: exterior view, color of the walls, and table settings; decorations (theme examples: rain forest, ocean, music, movie, beach, chinese, etc.); lighting 20 points	Good All of the following items were included in the restaurant design: exterior view, color of the walls, and table settings; decorations, lighting 30 points	Excellent All of the following items were included in the restaurant design: exterior view, color of the walls, and table settings; decorations (theme examples: rain forest, ocean, music, movie, beach, chinese, etc.); lighting 40 points
Menu Items 40 pts	Developing No example of menu. Insufficient prices for menu items. 10 points	Fair Example is given for menu but lacks thorough design and variety of meal options. Price points of meals are too high. 20 points	Good Examples are given for menu and includes sufficient price points for given menu, with a few errors. 30 points	Excellent Examples are given for menu. Student went above and beyond creating menu. Price points for menu items were calculated correctly. Additional information was added to menu. 40 points
Wait Staff Apparel 20 pts	Developing No example of wait staff apparel included. No visual or written evidence provided. 5 points	Fair Example is given for apparel but lacks thorough design and connection to restaurant concept. 10 points	Good Example is given for apparel and a connection is made to restaurant. Design of apparel needs to have more thought. 15 points	Excellent Example is given for apparel. Student went above and beyond expectation in creating apparel and connecting it to their restaurant concept. 20 points
Power Point/Presentation 80 pts	Developing Little or no information about the project. 20 points	Fair Partial information about all aspects of the project. Slides were difficult to read. Organization and presentation needed more work. 40 points	Good Information covered most of the areas of the project. Slides were interesting and most were easy to read. Organization and presentation was acceptable. 60 points	Excellent Information covered all of the areas of the project. Slides were interesting and all were easy to read. Organization was evident and presented at the highest level. 80 points
The Restaurant Layout 80 pts	Developing The layout of the project is not complete. 20 points	Fair The layout of the project is partly complete, somewhat neat, somewhat balanced, and is pleasing to the viewer. 40 points	Good The layout of the project is thorough ( includes most of the items neccessary to run a restaurant), neat, balanced, and catches the audiences' attention. 60 points	Excellent The layout of the project is thorough (includes all items neccessary to run a restaurant), neat, balanced, and catches the audiences' attention. 80 points
Grammar and Spelling 8 pts	Developing Many errors in grammar and spelling. 2 points	Fair Three or four errors were on project board and/or power point. 4 points	Good One or two errors were on project board and/or power point. 6 points	Excellent All grammar and spelling is correct. 8 points

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