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iRubric: Formal Persuasive Letter rubric

iRubric: Formal Persuasive Letter rubric

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Formal Persuasive Letter 
Formal Persuasive Letter
Write a formal persuasive letter to a government representative or NGO explaining why your cause is worthy of breaking away from the status quo on a real life issue.
Rubric Code: P5328A
By mmah98
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Persuasive Letter
  Poor

5 pts

Basic

10 pts

Proficient

15 pts

Advanced

20 pts

Call To Action

Poor

May provide a weak or unrealistic call to action that is related to the cause.
Provides an idea, with limited description, that is not persuasive.
Basic

Provides a debatably realistic or appropriate call to action that is related to the cause.
Provides simple ideas, with some description, to persuade the reader.
Proficient

Provides an appropriate call to action that is related to the cause.
Provides clear ideas, with appropriate description, to persuade the reader
Advanced

Provides a meaningful call to action that is responsive to the cause.
Provides a complex idea, with vivid description, to persuade the reader.
Tone and Focus: Aware of Audience

Poor

Demonstrates a lack of tone and focus related to the supposed audience or lacking audience awareness.
Basic

Demonstrates an inconsistent tone and focus related to the audience.
Proficient

Consistent tone and focus with a general sense of audience.
Advanced

Consistent tone and focus and demonstrates a clear sense of audience.
Language and Conventions

Poor

Contains many errors in conventions that interfere with reader's understanding and uses limited vocabulary.
Basic

Contains several errors in conventions and uses basic and predictable language.
Proficient

Contains some errors in conventions but they do not interfere with reader's understanding. Provides some precise language.
Advanced

Contains few, if any, errors in conventions. Provides precise and appropriate language.
Date, Greeting, and Closing

Poor

Date omitted.
No or improper greeting/salutation
Name is not capitalized
Comma after name is omitted
Omits or misplaces proper closing
Omits or misplaces signature
Basic

Missing two components
Proficient

Missing one component
Advanced

Date included
Proper greeting/salutation
Name capitalized
Comma after name
Proper closing
Comma after closing
Signature included
Opening and Closing Sentences

Poor

No opening sentence.
No concluding sentence.
Basic

Basic opening that doesn't inspire my reader to continue reading.
Concluding sentence does not relate to the purpose of the letter.
Proficient

Good opening sentence that makes my reader want to keep reading what I have to say.
Concluding sentence restates why I am writing the letter.
Advanced

Great opening sentence that captures reader's attention and instills a desire to keep reading what I have to say.
Concluding sentence restates the purpose of the letter in a powerful, creative and interesting way.





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