iRubric: Print Advertisement rubric

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Print Advertisement Print Advertisement Rubric Code: P4X9CA By jennys Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: (none)

Print Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts
Headline	Poor Headline consists of more than 7 words and an attempt to emphasize the benefits is not clear	Fair Headline consists of 6 to 7 words and while it attempts to stress the benefits of the product/service the benefits are not clear	Good The headline is brief, stresses the benefits by making a promise, asking a question, posing a challenge, or using a testimonial
Copy	Poor Copy is non-existent and/or does not follow any of the rules for effective copy	Fair Selling message of the ad is vague; copy is somewhat complex; does not appeal to the senses; attempts to answer the who, what, when, where, why, and how but falls short; does not include a call for action	Good The copy definitely presents the selling message of the ad. The copy is simple and direct; appeals to the senses; tells the who, what, when, where, why and how; adds a sense of desire and urgency; includes a call for action
Illustration	Poor Illustration is non-existent and/or does not entice the reader to further explore the ad	Fair Illustration is obscure and does not attract attention; fails to communicate a message	Good The illustration attracts and holds the attention of the reader; encourages reader to explore copy; communicates a message that words cannot
Signature	Poor The advertisement does not contain a signature (logo)	Fair The advertisement contains a signature (logo) but the business and/or product is not instantly known	Good The advertisement contains a signature (logo) that gets instant recognition for the business and/or product
Slogan	Poor The advertisement does not contain a slogan	Fair The advertisement contains a slogan but the business and/or product is not instantly known	Good The advertisement contains a slogan that gets instant recognition for the business and/or product