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iRubric: Marketing Plan rubric

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Marketing Plan Marketing Plan Development of a marketing plan for a new or improved product or service Rubric Code: P4C8W8 By travus Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category - 70%
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marketing Research	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Defines the problem.	Fair Defines the problem; Analyes the situation. Collects data.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission Statement	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Mission Statement is mentioned but not created.	Fair Created Mission Statement but lacks purpose and focus.	Good Created a long, (more than two sentences) Mission Statement.	Excellent Created a short, (one or two sentences) Mission Statement.
SWOT/Competitive Advantage	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategy	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion and Public Relations Campaign	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Created an ad, no logo, promotion or public relations plan.	Fair Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.	Good Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.	Excellent Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan.
Report	Zero Student made no attempt, did not present or was not present during all of the presentations. Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.	Poor Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Presentation - 30 Points
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
PowerPoint/Graphics	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Presenter reads all of the report with no eye contact. Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Missed seven minute requirement by seven minutes but not less than three minutes.	Fair Missed seven minute requirement by three minutes but not less than one minute.	Good Missed seven minute requirement by less than one minute.	Excellent Met or exceeded seven minute requirement.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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