Skip to main content

iRubric: Persuasive Radio Commercial rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Persuasive Radio Commercial Persuasive Radio Commercial Rubric Code: P49B7X By lcuomo Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: (none)

Persuasive Speech and Radio Ad
	Excellent 10 pts	Good 7 pts	Fair 5 pts	Poor 2 pts
Introduction (beginning)	Excellent Your introduction caught the attention of everyone in the audience. We can't wait to hear more!	Good Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Fair Your introduction caught the attention of some of your audience. Some of us are still listening.	Poor You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial	Excellent You used 4 or more details that persuaded me to buy your product that were tailored to the target audience.	Good You used 3 details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.	Fair You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.	Poor You only gave 1 detail to convince me to buy your product and it wasn't related to the target audience.
Conclusion (ending)	Excellent Your conclusion made me want to buy your product and concisely summarized your pitch.	Good Your conclusion made me consider buying your product, but left me wanting more.	Fair Your conclusion made me think about buying your product, but I probably won't advertise with you.	Poor Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Style of Presentation	Excellent Your presentation was loud, clear, and enthusiastic. Great job!	Good Your presentation was mostly loud, clear and enthusiastic. Good job!	Fair Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	Poor Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis	Excellent Your name and slogan were perfectly aligned with your target audience.	Good Your name and slogan were both somewhat aligned with target audience, could be more specific.	Fair Either the name or slogan were not aligned with target audience.	Poor No indication who the target audience was based on name and/or slogan.
Needs and Appeals	Excellent Excellent use of needs and appeals, you clearly understand how to persuade an audience.	Good Good use of needs and appeals, could develop more.	Fair Some use of needs and appeals, application of techniques needs more work.	Poor No evidence of understanding of audience needs and appeals.

Subjects:

Types:

Presentation

Discuss this rubric

You may also be interested in:

More rubrics by this author

More Communication rubrics

More Presentation rubrics

Do more with this rubric:

Preview

Preview

Preview this rubric.

Edit

Edit

Modify this rubric.

Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.

Categorize

Categorize

Add this rubric to multiple categories.

Bookmark

Bookmark

Bookmark this rubric for future reference.

Assess

Test run

Test run

Test this rubric or perform an ad-hoc assessment.

Grade

Grade

Build a gradebook to assess students.

Collaborate

Apply this rubric to any object and invite others to assess.

Share

Publish

Publish

Link, embed, and showcase your rubrics on your website.

Email

Email

Email this rubric to a friend.

Discuss

Discuss

Discuss this rubric with other members.

Do more with rubrics than ever imagined possible.

Only with iRubric^tm.

n178