iRubric: Digital Analytics Plan rubric

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Digital Analytics Plan SEO Audit and Recommendations Document Rubric Code: P2WC932 By mhabib Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Undergraduate, Graduate

Digital Analytics Plan
	Does not Meet Expectations 1 pts	Meets Excpetations 2 pts	Exceeds Expecations 3 pts
Language Quality of the Plan
Plan Organization 1 pts	Does not Meet Expectations Plan did not include the three sections (Executive Summary, KPIs, Growth plan)	Meets Excpetations Plan included two sections (KPIs, Growth Plan)	Exceeds Expecations In addition to the two sections, learner included an executive summary in the beginning of the plan
Plan Language Clarity 1 pts	Does not Meet Expectations Plan language was not clear and included many spelling and grammatical mistakes. SEO terminology was not used correctly.	Meets Excpetations Plan language was clear with few spelling and grammatical mistakes. Some SEO terminology was used.	Exceeds Expecations Plan language was clear with no spelling or grammatical mistakes. SEO terminologies used appropriately when needed.
Plan Executive Summary (or key take aways) 1 pts	Does not Meet Expectations Learner did not include an executive summary at the beginning.	Meets Excpetations Learner included a very brief executive summary of the report that reflects some of the key take away.	Exceeds Expecations Learner included a well-written executive summary of the report which tackles all the important take away points.
Technical Quality of The Plan
Planned Duration 1 pts Enter description	Does not Meet Expectations Plan was empty, did not specify the duration, or covered less than 6 months	Meets Excpetations Plan covered up to 6 months of work.	Exceeds Expecations Plan covered 12 months
Plan KPIs 1 pts Enter description	Does not Meet Expectations Plan was empty or contained 3 very poorly formed and vague KPIs	Meets Excpetations Plan inlcuded 3 specific KPIs but did not clearly justify why these KPIs were selected (in terms of business and technical analytical knowledge that was gained from the course)	Exceeds Expecations Plan included 3 specific KPIs with very clear justifications why these KPIs were selected in terms of business benefit and technical analytical knowledge that was gained from the course
Growth Plan 1 pts	Does not Meet Expectations Plan was empty or contained a very vague an unclear growth plan	Meets Excpetations Plan contained a month-by-month growth percentage that covers up to a year without any clear justifications/actions that will lead to that growth	Exceeds Expecations Plan contained month-by-month growth percentages that covers up to a year with clear justifications and actions that will lead to that growth