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iRubric: Digital Analytics Plan rubric

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Rubric Code: P2WC932
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Digital Analytics Plan
  Does not Meet Expectations

1 pts

Meets Excpetations

2 pts

Exceeds Expecations

3 pts

Language Quality of the Plan
Plan Organization
1 pts

Does not Meet Expectations

Plan did not include the three sections (Executive Summary, KPIs, Growth plan)
Meets Excpetations

Plan included two sections (KPIs, Growth Plan)
Exceeds Expecations

In addition to the two sections, learner included an executive summary in the beginning of the plan
Plan Language Clarity
1 pts

Does not Meet Expectations

Plan language was not clear and included many spelling and grammatical mistakes. SEO terminology was not used correctly.
Meets Excpetations

Plan language was clear with few spelling and grammatical mistakes. Some SEO terminology was used.
Exceeds Expecations

Plan language was clear with no spelling or grammatical mistakes. SEO terminologies used appropriately when needed.
Plan Executive Summary (or key take aways)
1 pts

Does not Meet Expectations

Learner did not include an executive summary at the beginning.
Meets Excpetations

Learner included a very brief executive summary of the report that reflects some of the key take away.
Exceeds Expecations

Learner included a well-written executive summary of the report which tackles all the important take away points.
Technical Quality of The Plan
Planned Duration
1 pts

Enter description

Does not Meet Expectations

Plan was empty, did not specify the duration, or covered less than 6 months
Meets Excpetations

Plan covered up to 6 months of work.
Exceeds Expecations

Plan covered 12 months
Plan KPIs
1 pts

Enter description

Does not Meet Expectations

Plan was empty or contained 3 very poorly formed and vague KPIs
Meets Excpetations

Plan inlcuded 3 specific KPIs but did not clearly justify why these KPIs were selected (in terms of business and technical analytical knowledge that was gained from the course)
Exceeds Expecations

Plan included 3 specific KPIs with very clear justifications why these KPIs were selected in terms of business benefit and technical analytical knowledge that was gained from the course
Growth Plan
1 pts

Does not Meet Expectations

Plan was empty or contained a very vague an unclear growth plan
Meets Excpetations

Plan contained a month-by-month growth percentage that covers up to a year without any clear justifications/actions that will lead to that growth
Exceeds Expecations

Plan contained month-by-month growth percentages that covers up to a year with clear justifications and actions that will lead to that growth




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