Skip to main content
iRubric: Health Communication Campaign rubric

iRubric: Health Communication Campaign rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Health Communication Campaign 
Health Communication Campaign
Rubric Code: P2258BC
By dmallen
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Health Comm Campaign
  Incomplete

0 pts

Poor

1 pts

Needs Improvement

2 pts

Good

3 pts

Excellent

4 pts

Campaign Theme (Class)

Incomplete

Clear campaign theme not present.
Poor

Campaign theme showed little evidence of planning or effort.
Needs Improvement

Campaign theme showed lack of planning
Did not express overall concepts of campaign.
Good

Campaign theme showed above average creativity.
Overall concept was fairly well expressed throughout the campaign.
Excellent

Campaign theme showed excellent creativity and planning.
Overall concept was clearly expressed throughout the campaign.
Target Audience (Class)

Incomplete

It was unclear who target audience was.
Poor

Little about campaign materials were convincing or useful for the implied target audience.
Needs Improvement

Campaign appeared to have only adequate understanding of target audience.
Materials did not connect with audience.
Good

Campaign shows above average understanding of target audience.
Materials were somewhat convincing.
Excellent

Very clear who target audience is.
Campaign connected well with target audience and was convincing.
Campaign Execution (Class)

Incomplete

Campaign shows little evidence that appropriate media and/or messages were chosen, given the stated target audience.
Poor

Campaign seems
weak in the media chosen and/or creativity. Media and/or messages do not seem logical choices for target audience.
Needs Improvement

Campaign is composed of somewhat creative concepts and/or expressed through media and messages that might reach target audience.
Good

Campaign is composed of original, creative concepts expressed through media and messages that might reach target audience.
Excellent

Campaign is composed of original, creative designs using appropriate media to reach target audience.
Visual Appeal (Class)

Incomplete

The visual design of the overall campaign was unimaginative and inconsistent.
Poor

The visual appeal of the overall campaign was somewhat imaginative but clearly inconsistent.
Needs Improvement

The visual design of the overall campaign was somewhat imaginative and consistent.
Good

The visual design of the campaign demonstrated creativity and consistency expected.
Excellent

The visual design of the campaign exceeded expectations in terms of visual design and consistency.
Mechanics/Grammar/Sources (Class)

Incomplete

The project was incomplete or poorly executed.
Poor

The project demonstrated a lack of consideration for mechanics, had serious grammar issues, and/or did not use adequate or appropriately cited sources.
Needs Improvement

The project was adequately prepared with some attention paid to design, layout, neatness, grammar, and sources.
Good

The project was above average in terms of design, layout, and neatness. Minor issues with grammar. Adequate sources used and cited appropriately.
Excellent

The project was exceptionally attractive in terms of design, layout, neatness, mechanics and grammar. Information well supported with appropriately cited sources.
Consistency (Class)

Incomplete

The final project lacked any consistency.
Poor

Most teams failed to adhere to a consistent theme and message that created an overall cohesiveness in the final product.
Needs Improvement

Some teams failed to fully adhere to a consistent theme and message that created an overall cohesiveness in the final product.
Good

Each team generally adhered to a consistent theme and message that created an overall cohesiveness in the final product.
Excellent

Each team adhered to a consistent theme and message that created an overall cohesiveness in the final product.
Met Deadlines (Class)

Incomplete

Project team failed to complete assignment on time.
Poor
Needs Improvement

Project team barely completed assignment on time, not leaving room for error.
Good
Excellent

Project team completed assignment well in advance of deadlines to account for any potential issues.
Resourcefulness (Class)

Incomplete

Project team failed to capitalize on available resources to complete the project.
Poor
Needs Improvement

Project team capitalized on some available resources to complete the project.
Good
Excellent

Project team effectively capitalized on all available resources to complete the project.
Event Participation (Individual)

Incomplete

Group member did not attend required events.
Poor
Needs Improvement

Group member was present during part, not all of the required events.
Good
Excellent

Group member was present during screening event and/or other relevant project events.
Workload (Individual)

Incomplete

Group member did not complete a workload proportionate to their share.
Poor
Needs Improvement

Group member completed some of the workload for the project but was slightly below average.
Good
Excellent

Group member consistently completed work to advance group goal.




Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n60