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iRubric: Elevator Pitch rubric
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Elevator Pitch
Elevator Pitch
This is the rubric for your elevator Pitch. It will be a 1-minute video.
Rubric Code:
NXX95X5
By
misterpalmer
Ready to use
Public Rubric
Subject:
Business
Type:
Assessment
Grade Levels:
9-12
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Elevator Pitch
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Poor
0-50
(N/A)
Fair
50-70
(N/A)
Good
70-80
(N/A)
Great
80-100
(N/A)
Intro/Hook
10 %
Poor
You just started in with info or forgot your name.
Fair
You said your name and there is some attempt to create an intro, but I am not hooked. There was nothing unique or creative about the intro.
Good
You used a sentence to introduce yourself in a way that showed some relevance and there was some creativity and it was memorable in some way.
Great
OMG! I'm hooked!!! You were honest, but used a twist and now I want to know more.
Aspirations/Goals
15 %
Poor
I get no sense of what you want to do with your business. Your goals are not clearly stated or are unrealistic.
Fair
Your goals are either too narrow or too specific, not well explained, or too grandiose. The ordinary person would have reason to doubt you.
Good
I can understand your goals. They are mostly relevant. They seem to make sense for you and are mostly realistic. I am not sure why you are better suited to reach your goals than the next person,
Great
Your goals immediately seem important to me too. and I think that if anyone can do it, you can. You are realistic in the difficulty and complexity of the challenge.
Content
40 %
Poor
I am left with an unclear picture of:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Fair
I am introduced to some of the following:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Good
I know the basics of:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Great
It is made very clear:
- what your product is
- who your market is
- how the business will make money
- who you are
- who your competition is
- what your competitive advantage is
Closing/Invitation
10 %
Is there a way to continue this conversation?
Poor
You forgot to ask me for anything.
Fair
You asked me for a business card, but it seemed less than compelling.
Good
You offered a card (the best way to get one) and invited me to continue. Perhaps you asked for my advice too
Great
You invited me to continue our conversation and I want to continue because you left me with a next question.
Grammar, Clarity, Organization
15 %
Poor
Huh? I can't understand what you are saying.
Fair
You did not get the basic structure right and there are grammatical mistakes.
Good
Clear and correct, but you might tweak the order to get more of a twist.
Great
Clear and correct and well organized
Passion and Length
10 %
Poor
Way too short or too long by 50% or more. Boring!
Fair
It needs to be 25% shorter or longer. It wasn't boring.
Good
Your video was about a minute, and you showed some passion.
Great
Your video was about a minute, and you spoke with passionately and energetically.
Keywords:
Pitch
Subjects:
Arts and Design
Business
Music
Types:
Assignment
Assessment
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