(N/A)
Confirm and Monitor Product Development
* Identify Target Reference Customers * Strategy to Reach these Customers * Compelling Offer for initial customers * Test Resource for offer * Benefits beyond the product benefits * Expected return from customer from offering * Internal resource plan * Sales * Account Support * Technical Support * Escalation process * Product/experience feedback process * Social media monitoring
* Multiple cycles of launch * Test * Improve * Launch
* Analysts * Industry Experts * Consultants * Influential Bloggers
* Create specific landing pages to optimize SEO * Social Media Leverage * Blog * Analytics
* Add credibility that the product will be successful * Extend reach into the target markets * Improve opportunity for publicity Better optimize cost
* Marketing materials * Collateral
* Launch Checklist * Product * Sources
* Sequence Organization * Transition * Grammar/Spelling
* Oral * Graphics * General
* APA Citations