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iRubric: Design Brief rubric

iRubric: Design Brief rubric

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Design Brief 
Includes Product Profile, Goals, Target Audience, Budget and Time Scale, Language, Mechanics, Overall Impact
Rubric Code: NX6946
By dshepard
Ready to use
Public Rubric
Subject: Engineering  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Design Brief
  Poor

1 pts

Fair

2 pts

Good

3 pts

Product Profile

Poor

Includes one of the following: *What your product does. *What your niche market is. * How you fit into your industry sector.
Fair

Includes two of the following: *What your product does. *What your niche market is. * How you fit into your industry sector.
Good

Includes all of the following: *What your product does. *What your niche market is. * How you fit into your industry sector.
Goals

Poor

Does not anwer the question: How much of your product do you expect to sale based on research and marketing trends?
Fair

Somewhat anwers the question: How much of your product do you expect to sale based on research and marketing trends?
Good

Completely anwers the question: How much of your product do you expect to sale based on research and marketing trends?
Target Audience

Poor

Covers very little of the following information: Detail your primary, secondary, tertiary audiences. Explain if you are looking to consolidate your existing client-base or appeal to new markets. Detail any demographic figures about your audience that may be useful to the designer. These may include: *Age *Sex *Income *Occupation *Location
Fair

Partially covers the following: Detail your primary, secondary, tertiary audiences. Explain if you are looking to consolidate your existing client-base or appeal to new markets. Detail any demographic figures about your audience that may be useful to the designer. These may include: *Age *Sex *Income *Occupation *Location
Good

Covers the following: Detail your primary, secondary, tertiary audiences. Explain if you are looking to consolidate your existing client-base or appeal to new markets. Detail any demographic figures about your audience that may be useful to the designer. These may include: *Age *Sex *Income *Occupation *Location
Budget and Time Scale

Poor

Provides a budget expectation or time line with little or no detail.
Fair

Provides a budget expectation and a time line. Somewhat detailed.
Good

Even if you can only provide a ball-park figure, a budget expectation will give the company a good idea of the type of solution they will realistically be able to provide. Time scale is also an important consideration - so let your company know if there is a specific deadline that has to be met.
Language

Poor

No emotive language.
Fair

Uses very little emotive language.
Good

While you should write in clear, concise way - there is no reason why you cannot use emotive language to emphasize exactly what you are trying to achieve.
Mechanics

Poor

5 or more grammatical errors.
Fair

2-4 grammatical errors.
Good

No spelling or grammatical errors.
Overall Impact

Poor

No components fit together (appealing, clear) and archieves overall purpose. Holds attention of audience.
Fair

Some components fit together (appealing, clear) and archieves overall purpose. Holds attention of audience.
Good

All components fit together (appealing, clear) and archieves overall purpose. Holds attention of audience.




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