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iRubric: PR Writing News Release Assignment rubric
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PR Writing News Release Assignment
PR Writing News Release Assignment
Assessment of a standard written press release.
Rubric Code:
NX62395
By
tracylinn
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
(none)
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Press Release
Professional Quality
4 pts
Good
3 pts
Below Average
2 pts
Unacceptable
1 pts
Score
(N/A)
Lead
Professional Quality
*Lead is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
Good
*Lead entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
Below Average
*Lead is either too long or too short
*Lead is vague
*Lead is cluttered
*Reader is not drawn in at all
Unacceptable
*Lead has little or nothing to do with the story
Score
AP Style & Grammar
Professional Quality
*AP Style followed wonderfully
*Limited AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Good
*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Below Average
*AP Style not followed
*Contains four or five AP Style errors and grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Unacceptable
*AP style not followed
*Contains many AP Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Score
Quote Selection & Structure
Professional Quality
*Interesting & brief
*Ties into release material
*Advances "teaching" aspects
*Lead-in & transitions work well with quote
*Attribution is used properly
Good
*Does not have one of the five quote requirements
Below Average
*Does not have 2-3 of the five quote requirements
Unacceptable
*Has one or none of the five quote requirements
Score
Format
Professional Quality
*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate
Good
*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Below Average
*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
Unacceptable
*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
Score
Fact Errors
Professional Quality
*Are names correct?
*Are titles correct?
*Are organizations cited properly?
*All essential information included?
Good
*One fact error is present
Below Average
*2 fact errors present
Unacceptable
*3 or more fact errors present
Score
Keywords:
PR Writing, press release assignment, assessment
Subjects:
Communication
Types:
Homework
Assignment
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