Skip to main content
sign in
Username
Password
forgot?
Sign up
Share
help_outline
help
Pricing
Request Info
Please enable JavaScript on your web browser
menu
iRubric: PR Writing News Release Assignment rubric
find rubric
Your browser does not support iframes.
edit
print
share
Copy to my rubrics
Bookmark
test run
assess...
delete
Do more...
PR Writing News Release Assignment
PR Writing News Release Assignment
Assessment of a standard written press release.
Rubric Code:
NX5B85W
By
ManfromUNCLE
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
(none)
Your browser does not support iframes.
Desktop Mode
Mobile Mode
Press Release
Professional Quality
4 pts
Good
3 pts
Below Average
2 pts
Unacceptable
1 pts
Score
(N/A)
Lead
Professional Quality
*Lead is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
Good
*Lead entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
Below Average
*Lead is either too long or too short
*Lead is vague
*Lead is cluttered
*Reader is not drawn in at all
Unacceptable
*Lead has little or nothing to do with the story
Score
AP Style & Grammar
Professional Quality
*AP Style followed wonderfully
*Limited AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Good
*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Below Average
*AP Style not followed
*Contains four or five AP Style errors and grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Unacceptable
*AP style not followed
*Contains many AP Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Score
Quote Selection & Structure
Professional Quality
*Interesting & brief
*Ties into release material
*Advances "teaching" aspects
*Lead-in & transitions work well with quote
*Attribution is used properly
Good
*Does not have one of the five quote requirements
Below Average
*Does not have 2-3 of the five quote requirements
Unacceptable
*Has one or none of the five quote requirements
Score
Format
Professional Quality
*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate
Good
*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Below Average
*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
Unacceptable
*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
Score
Fact Errors
Professional Quality
*Are names correct?
*Are titles correct?
*Are organizations cited properly?
*All essential information included?
Good
*One fact error is present
Below Average
*2 fact errors present
Unacceptable
*3 or more fact errors present
Score
Keywords:
PR Writing, press release assignment, assessment
Subjects:
Communication
Types:
Homework
Assignment
Discuss this rubric
You may also be interested in:
More rubrics by this author
More Communication rubrics
More Homework rubrics
Do more with this rubric:
Preview
Preview this rubric.
Edit
Modify this rubric.
Copy
Make a copy of this rubric and begin editing the copy.
Print
Show a printable version of this rubric.
Categorize
Add this rubric to multiple categories.
Bookmark
Bookmark this rubric for future reference.
Assess
Test run
Test this rubric or perform an ad-hoc assessment.
Grade
Build a gradebook to assess students.
Collaborate
Apply this rubric to any object and invite others to assess.
Share
Publish
Link, embed, and showcase your rubrics on your website.
Email
Email this rubric to a friend.
Discuss
Discuss this rubric with other members.
Do more with rubrics than ever imagined possible.
Only with iRubric
tm
.
Copyright © 2024
Reazon Systems, Inc.
All rights reserved.
n232
Your browser does not support iframes.
Your browser does not support iframes.
Your browser does not support iframes.