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iRubric: Marketing Plan Assignment for KISS and Tell rubric

iRubric: Marketing Plan Assignment for KISS and Tell rubric

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Marketing Plan Assignment for KISS and Tell 
Marketing Plan Assignment for Cereal Campaign
Team project to create a marketing campaign that includes a product name, slogan, graphic logo and 3 minute elevator pitch. Students must demonstrate knowledge of the K.I.S.S. Principle
Rubric Code: NX39XAA
By bgrenga
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Marketing Plan
  Approaching Standard

15 pts

Average

18 pts

Above Average

21 pts

Indepth

25 pts

Product Name

Approaching Standard

The product name is not original and is not targeted to a specific market.
Average

The product name is orginal, could be marketable and may reach its target market.
Above Average

The product name is orginal and will reach its target market.
Indepth

The product name is original, very marketable and has a high probablity to successsfully reach its target market.
Product Logo

Approaching Standard

The product logo is not original and is not a graphic that would connect the graphic to the product.
Average

The product logo is original and the graphic could connect the graphic to the product.
Above Average

The product logo is original and the graphic will connect the graphic to the product.
Indepth

The product logo is original and the graphic is extremely marketable and has a high probably of connecting the graphic to the product.
Product Slogan

Approaching Standard

The product slogan is not original and is not memorable or does not lead the audience to associate with the product.
Average

The product slogan is original and may be memorable which might lead the audience to associate with the product.
Above Average

The product slogan is original and memorable which will lead the audience to associate with the product.
Indepth

The product slogan is original and extremely memorable which has a high likely hood to lead the audience to associate the slogan with the product.
Promotional Elements

Approaching Standard

Although attempted, does not clearly communicate the product or service.
Average

Report attempts to communicate a promotional campaign.
Above Average

Uses one or more persuasive techniques that presents the product/service to an intented audience.
Indepth

Uses a variety of persausive techniques that clearly presents the product/service to the target market.
Organiation & Information

Approaching Standard

The information is disorganized and difficult to understand.
Average

The information is organized, but not easy to understand.
Above Average

Information is organized with well constructed concepts that build on each other and follows the outline.
Indepth

The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.



Keywords:
  • product name, slogan, graphic logo, elevator pitch, K.I.S.S.

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