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iRubric: Business Plan rubric

iRubric: Business Plan rubric

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Business Plan 
Business Plan / Final Project
Business Plan Report / Assignment
Rubric Code: NAA4X5
By osmansevgi
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Unacceptable

0 pts

Poor /Lacking Info

1 pts

Sufficient

2 pts

Proficient

3 pts

Advanced

4 pts

Introductory Elements

Table of Contents<BR>
Executive Summary
Unacceptable

Missing all introductory elements
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Business Description

Brief description of the Business
Unacceptable

An overview of the company is not provided.
Poor /Lacking Info

A company is provided but lacks basic description.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Industry Analysis

Unacceptable

Missing or does not identify relevant industry.
Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Mission Statement

Unacceptable

Mission statement is not included.
Poor /Lacking Info

Mission statement is included but does not describe purpose.
Sufficient

Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient

Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Advanced

Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Management Plan

Form of business, corporation ownership<BR>
Qualifications of management team. Explanation of how things will be done.
Unacceptable

No form of business ownership was included in the plan.
Poor /Lacking Info

Form of business ownership was included in the plan but lacks reasoning. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.<BR>
No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive.
Unacceptable

Product/Service mix was not addressed.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Marketing

Who are your customers, where are they,what do they want?<BR>
What is your marketing mix (4 p's).
Unacceptable

Marketing was not discussed.
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Financial Management

Start-up Costs
Unacceptable

No start-up cost reports were included.
Poor /Lacking Info

Start-up cost reports were included but not itemized.
Sufficient

Some itemized start-up cost reports were included.
Proficient

Itemized start-up cost reports included.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Writing Skills

Unacceptable

Many mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of being confusing.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.




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